PBS El Salvador has developed a portfolio of technological solutions for SMEs.
Banco Promerica offers access to financing with preferential conditions for this sector.
PBS El Salvador and Banco Promerica announce their strategic alliance with the objective of promoting digital transformation in Small and Medium Enterprises (SMEs) in El Salvador, offering loans with preferential conditions for technological innovation projects. The purpose of this alliance is to enhance the capabilities, development and sustainability of SMEs, given their leading role as the economic engine of the country, in which it is estimated that there are more than 300,000 micro and small businesses.
PBS El Salvador has developed a complete portfolio of technological solutions designed specifically for the needs of this sector. Through this strategic alliance with Banco Promérica, entrepreneurs will have access to financing with preferential conditions to implement digital transformation projects, which can range from the adoption of business management systems (ERP), cybersecurity solutions, document management, safeguarding, to the implementation of data analysis and process automation tools.
In this regard, Ulises Viaud, Commercial Manager of PBS EL SALVADOR, commented: «We are excited to join forces with Banco Promérica to give a significant boost to the digital transformation of SMEs in El Salvador. Our objective is to facilitate access to innovative technologies that allow these companies to improve their efficiency, productivity and competitiveness in the market.
The Digital Transformation of SMEs is especially important for several reasons, among which we can mention competitiveness, operational efficiency, customer experience, access to new markets, data-based decision making and long-term sustainability.
“The alliance between Banco Promerica and PBS El Salvador strengthens two strategic pillars of our financial institution: on the one hand, supporting sustainability through the economic development of SMEs and, on the other, promoting their digital transformation; The idea is that these are to promote the digital transformation of SMEs and that in this way they adopt new technologies to add added value to their company and their clients, simplifying and streamlining their processes,” said Karla Bautista, Head of SME Banking at Banco Promerica.
SMEs interested in accessing these preferential loans for digital transformation projects can obtain more information by visiting any of the Banco Promérica branches or by contacting PBS EL SALVADOR.
This alliance between PBS EL SALVADOR and Banco Promérica represents a significant step towards promoting growth and innovation in the Salvadoran business sector, while contributing to the economic, social and technological development of the country.
Digital transformation and SMEs
Digital transformation has become a key element for small and medium-sized businesses (SMEs) to gain a competitive advantage in the market. This not only implies the adoption of new technologies, but also a renewal in the way of operating and in the business mentality.
Digital Transformation refers to the process of integrating digital technology into all aspects of a company, fundamentally changing the way it operates and delivers value to its customers. It goes beyond simply digitizing existing processes, involving a cultural change that allows organizations to experiment and adapt quickly to new market demands. It aims to simplify and streamline business processes, promote information analysis and collaborative work; Maintain a proactive and close relationship with customers, and generate positive experiences.
The first study carried out by the MYPES Observatory of the Salvadoran Foundation for Comprehensive Support (FUSAI), called “The current state of the MYPE 2023, the other side of the economy”, estimates that by 2022 there were 833,164 economic units in the country, that is, micro and small businesses, of which it is considered that 60% belong to women, while 40% to men. It also calculates that approximately two-thirds of the country’s total employed population works in the informal sector, which is mainly made up of MYPES and indicates that of the total workers in micro and small businesses, 45.8% are men and 54.2% are women.
