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ISAGO is a jewelry brand that provides luxury jewelry products. Photo/ mpi
Yes, ISAGO is a jewelry brand that provides luxury jewelry products made from 14K recycled gold and Lab-Grown Diamond.
ISAGO Co-Ceo and Co-Founder Valencia Tanoesoedibjo said that using Lab-Grown Diamonds is like diamonds in general, but made in a lab.
“So actually Lab-Grown Diamonds are diamonds, they’re not fake diamonds or fake like that. “The term is still diamond, but it is made in a lab,” said Valencia Tanoesoedibjo as Co-Ceo and Co-Founder of ISAGO at the ISAGO Investor Gathering event at Park Hyatt Jakarta, Friday (22/3/2024).
Furthermore, Valencia likened Lab-Grown Diamond to hydroponic tomatoes. Even though they are planted and raised in a pot, they are still tomatoes like tomatoes in general.
So the Lab-Grown Diamond process does not reduce its value and beauty. This technology actually provides many benefits.
ISAGO believes Lab-Grown Diamond is more environmentally friendly when viewed through its production which does not go through a mining process. Apart from that, with this process ISAGO can provide prices that are much more affordable compared to diamond jewelry from other brands.
In fact, the Lab-Grown Diamond process is not widely used by jewelry stores in Indonesia. This is what makes investors interested in investing in ISAGO.
“Because it is our hope that Lab-Grown Diamond technology makes us really believe in creating an even bigger market,” said Alberts Hendrajaya as ISAGO Investor.
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2024-03-27 19:45:57