Support for ISAGO to develop a jewelry business that cares about environmental sustainability

JAKARTA – Model and influencer Oubrey Aulia hopes that the ISAGO jewelry brand will continue to be committed to developing environmentally friendly types of jewelry.

In accordance with what has been launched currently, the entire ISAGO collection uses Lab-Grown Diamonds which are more environmentally friendly because the production does not go through a mining process. Plus, this collection also uses full 14K recycled gold material which has been tested to be rust-free or not easily oxidized.

Oubrey believes brands like ISAGO will continue to be committed to marketing environmentally friendly products. That way, people will be more selective in choosing the products they wear.

If people tend to choose environmentally friendly products, then brands will also become more confident in prioritizing environmentally friendly concepts when producing their collections. This reciprocal relationship will certainly have a big impact on the environment.

“I was really surprised to see the product, I continued to try the necklace because I usually just buy it haphazardly on e-commerce. Hopefully in the future collaboration will continue to build consumer and brand awareness. So in the future brands will be more confident to think about all the impacts sustainable,” explained Oubrey at the ISAGO Soft Launching event at Grand Indonesia, Central Jakarta, Saturday (30/3/2024).

Oubrey hopes that ISAGO can continue to spread its wings to go international, of course with an environmentally friendly concept that continues to be promoted. Oubrey also hopes that ISAGO will continue to echo the message to the public not only to prioritize beauty and aesthetics when buying jewelry, but also its impact on the environment.

“ISAGO is a very local brand. I hope to go international, for now we will continue to collaborate with impacts on the environment. Not only is it good to look at, but it is also good for the environment,” he concluded.

(tsa)