The knowledge platform oesterreich-isst-informiert.at provides insights into the production and labeling of vegan alternative products.
If you eat vegan but don’t want to miss out on schnitzel or sausages, you can try plant-based alternative products. When it comes to meat substitute products, consumers expect them to be very similar to the animal product, both in terms of taste and mouthfeel. Therefore, ‘replicating’ is not that easy – from product development to the establishment of new manufacturing processes
Mag. Katharina Koßdorff, Managing Director of the Food Industry Association
Vienna (OTS) – For some, the new year started with “Veganuary” – the plan to eat vegan for a month. “Austria eats informed” picks up on this trend and focuses on plant-based substitute products in the first 2024 newsletter issue. But what do the terms “plant-based”, “vegan” or “vegetarian” actually mean? Can the alternative made from soy also be called “schnitzel”? Why are meat substitutes not so easy to produce? And what innovations are there in this area? “Austria eats informed” provides the facts. Sabine Brandl, the first woman to head the Viennese confectionery manufacturer Manner, also talks about innovations. It provides insights into the strategies and challenges of the traditional company. And: In the quiz about alternative vegan products, there are exciting questions to test your own knowledge.
Vegan, vegetarian, plant-based – simply explained
The range of food available in Austria is as diverse as the preferences of consumers. By providing information about the absence of animal ingredients, food manufacturers can help with individual product selection. But are there uniform criteria for claims such as “vegan” or “plant-based”? And can substitute products for milk, meat and eggs also be called that? From “oat milk” to “vegetable salmon” to “vegan schnitzel” – not every name for animal products is allowed. The current newsletter reveals which terms are reserved for the “original”.
Meat substitute: an alternative to real meat?
“If you want to eat vegan but don’t want to miss out on schnitzel or sausages, you can try alternative plant-based products. When it comes to meat substitute products, consumers expect them to be very similar to the animal product, both in terms of taste and mouthfeel. Therefore, ‘replicating’ is not that easy – from product development to the establishment of new manufacturing processes.”explained Mag.Katharina Koßdorff, Managing Director of the Food Industry Association. Which production methods are already used for vegan alternatives and what they are made of can be found in the fact check.
And if you want to test your knowledge of vegan and vegetarian foods, you can find it here Newsletter-Quiz exciting questions about it.
Goals and innovations at the confectionery manufacturer Manner
Since the beginning of the new year Sabine Brandl MBA MSc Serves on the board of Manner. In the CEO interview, the sales expert talks about her plans for 2024. Innovations are also a driver of success: “They are the brand’s fountain of youth and keep it fresh and attractive – they revitalize the entire range. This means we can serve the needs of our consumers even better,” says Brandl.
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About “Austria eats informed”
With the knowledge platform “Austria eats informed”, the domestic food industry is setting an example for more objectivity in the public debate. The online magazine includes six sections: Food, Manufacturing, Industry, People, Responsibility and Tips and Service. Videos and picture galleries provide insights into the everyday life of food manufacturers and thus make production tangible. More: oesterreich-isst-informiert.at.
Questions & Contact:
Mag. Katharina Koßdorff Managing Director of the Food Industry Association Tel.: +43 1 712 21 21 – 14 k.kossdorff@dielebensmittel.at
THE Oscar Wawschinek MASS MBA Press spokesman for the food industry trade association Food Business Consult +43/664-5456350 office@foodbusiness.at
