The Moroccan National Tourism Office confirmed that it “creates and innovates again by imagining a unique operation ‘Trand House’, in which 10 foreign content creators were invited to participate through a program through which the participants will tour 3 Moroccan cities; These are Marrakesh, Essaouira and Ouarzazate.”
The Moroccan National Tourism Office explained, in a statement, that “it is expected to record more than 28 million views on social platforms.”
The communication indicated that the goal of the aforementioned initiative is to “promote Morocco into a distinguished tourist destination for young people who love travel and trips from different parts of the world.”
In an effort to attract the attention of “Generation Z” youth, the statement confirmed that “the Moroccan National Tourism Office took the initiative to develop a vision for a unique operation to produce and distribute high-level content, which it called Trend House.”
Since the beginning of this week, a group of TikTok users, who attract millions of followers, have settled in a villa specially prepared for this purpose in the city of Marrakesh, and they were invited to dive into the depths of Moroccan culture and visit many cities.
Trend House is specifically used for this process, which aims to stimulate innovation among influencers and encourage them to produce diverse content that highlights culture, culinary arts, and local activities that distinguish Morocco from other global destinations.
The communication stated that the Moroccan National Tourism Office is betting, through this innovative endeavor, on the extent of the influence and sensitivity of the social media network TikTok and its ability to promote various aspects of Moroccan tourism.
Based on this, the content creators set out to “explore and depict the essence of Morocco through its creative purpose,” as each one of them individually – each according to his field of specialization, such as travel, culture, water sports, or even culinary arts – used his own platform to broadcast content that highlights the various aspects of Morocco. Tourist attractions in Morocco, especially with regard to the short break cities in Marrakesh and Essaouira and the “Adventure in the Desert and Oases” section in the city of Ouarzazate.
To increase the impact of the “Trand House” operation, the communication stressed that “the Moroccan National Tourism Office has adopted a strong communication plan in cooperation with TikTok that aims to expand the contents produced by creators during their stay in Morocco, while ensuring the effectiveness of these contents and their penetration into the minds of a wide segment of people.” Viewers and followers, especially Generation Z, or what is currently called ‘La Gen Z’. It is expected that the partnership with TikTok will enable us to benefit from its advanced algorithms and formats committed to promoting videos to the largest possible number of relevant audiences.”
The report stated, “This campaign will help the Moroccan National Tourism Office attract more than 28 million views internationally, on various social media platforms.” Thus, significantly raising the level of vision of Morocco among the new generation, Generation Z.”
The same source stated that “according to a study conducted by the Moroccan National Tourism Office, 40 percent of young adults between 18 and 34 years old confirmed that they had previously made reservations to travel or to carry out a tourist activity after they were inspired by the contents published on social media networks.”
To share the secrets and secrets of the successful use of TikTok, a “Master Class” educational session was organized on Thursday, May 2nd, at the Trend House, where TikTok officials, accompanied by creators, presented the various digital tendencies that have been monitored so far.
It was stated at the conclusion of the communication that “The Moroccan National Tourism Office and Moroccan tourism professionals have injected a new breath into time, a new breath into the TikTok tendencies that currently dominate the rest of the social media networks, which will turn Morocco into a hashtag worth following more and more.”
