Al Bilad newspaper The “tourism strategy” exceeded the goals set within the performance measurement standards for the years 2022 and 2023 – 2024-04-07 06:32:05

The Ministry of Tourism reported that the government has launched the tourism sector strategy for the period 2022-2026 within the framework of the economic recovery plan with the aim of achieving comprehensive economic development. The strategy aims to achieve four strategic objectives: highlighting Bahrain’s position as a global tourism center, increasing the contribution of tourism to the domestic product, and increasing Number of countries targeted to attract more tourists. And diversify the tourism product.

The Ministry of Tourism confirmed that it and the Bahrain Tourism and Exhibitions Authority are working to intensify efforts to accelerate the pace of implementing the objectives of the Tourism Strategy 2022-2026 to diversify the tourism product, double the contribution of tourism to the gross domestic product, and attract more tourists in a way that enhances the Kingdom’s position as a major preferred destination for tourists in the region, and the strategy has succeeded. Indeed, in its first two years, it exceeded the goals set within the performance measurement standards for the years 2022 and 2023.

The Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority announced that visitors to the Kingdom of Bahrain this year will receive various tourism and entertainment programs to celebrate Manama as the capital of Gulf tourism throughout the year 2024, which meets the needs of all visitors, including individuals and families from inside and outside the Arabian Gulf region as well, supported by advanced infrastructure. There are many attractive tourist attractions, hotel facilities and exceptional hospitality institutions throughout the region.

In its response to MP Mohammed Al Aliwi’s question about the Ministry’s plan to promote tourism inside and outside the Kingdom of Bahrain and in all aspects of tourism, the Ministry explained that the Bahrain Tourism and Exhibitions Authority is adopting in the field of tourism promotion an approach that combines achieving the tourist’s aspirations with a rich tourism experience and promoting sustainable and socially responsible tourism, and the most prominent means are: Promoting tourism in its various aspects as follows:

1. Coordinating with hotels, tourism companies, and the national carrier, Gulf Air, to create attractive promotional offers for various events and festivals organized in the Kingdom, whether by the government or by the private sector, and to promote them locally and among the countries of the Gulf Cooperation Council.

2. Creating tourism offers in international markets through cooperation with travel and tourism agents abroad to create tourism offers for Bahrain and promoting these offers and packages to attract the largest number of tourists and digital marketing campaigns for Bahrain as a tourist destination for local events and attracting diverse social media influencers.

3. The Bahrain Tourism and Exhibitions Authority creates packages for family and cultural activities aimed at introducing natural, environmental and archaeological tourist sites. These packages are made in cooperation with the private sector through companies that manage local tourist destinations and promote them locally, Gulf and regionally.

4. Implementing awareness campaigns related to specific tourist seasons and holiday seasons to highlight the best things that can be done for tourists in the Kingdom of Bahrain and to promote the largest and most important events held in the Kingdom.

5. Participation in prominent international and regional tourism exhibitions. These exhibitions provide an opportunity to introduce the Kingdom of Bahrain to the global audience and exchange experiences with other tourist destinations.

6. Promotions and discounts The Authority offers special promotions and discounts to visitors and tourists during specific periods of the year. These offers are promoted through various communication channels and media to attract more visitors.

7. Publicity and advertising: Various promotional and advertising materials are produced, such as promotional videos, publications, and promotional posters to introduce Bahrain’s tourist attractions and activities available therein.

8.Working to develop tourism guidance outputs and building market capabilities within the tourism sector in accordance with best practices and within the framework of cooperation with the United Nations Tourism Organization (UN Tourism).

9. Contributing to the promotion of local events or local energies that aim to integrate craftsmen into the activities of the Ministry and the Bahrain Tourism and Exhibitions Authority in cooperation with the Bahrain Authority for Culture and Antiquities, or promoting the Bahraini farmers’ market, or celebrating Bahraini gold in the historic Manama Market.

10. Holding festivals to promote family tourism, such as the Festival City and the Food Festival to promote local cuisine and provide an entertaining family atmosphere, New Year’s celebrations and fireworks, in addition to cooperating with the private sector to hold many events and festivals with the Bahrain Tourism and Exhibitions Authority.

11. Developing the seafronts in the Kingdom to enhance the beach or coastal tourism experience as one of the most prominent initiatives of the Bahrain Tourism and Exhibitions Authority in the Kingdom of Bahrain’s tourism strategy 2022-2026 due to the Kingdom’s natural tourism potentials that attract tourists, as the Authority works in coordination with the relevant authorities to develop and increase the number of Beaches, whether public or private, in order to meet the requirements of those coming to the Maritime Kingdom to spend the best times. The Authority also works with the relevant authorities to organize the beach management process by creating a commercial activity in a registration system in this regard, with the aim of unifying standards, specifications, and beach management systems in the Kingdom and raising the level of The safety standards applied in it are also working within the tourism strategy to build a number of tourism projects in the field of developing new beaches with various high-quality facilities that contribute to the development and diversification of tourism products offered, such as the Galali Coast Waterfront, and the Bahrain Bay Beach Project.

Regarding the subject of diving, the Authority is working in coordination with the relevant authorities and companies licensed for cruises and diving to develop the pearl diving experience, which was launched in 2018, by studying ways to develop this initiative and improve the level of services provided to tourists wishing to engage in this new experience, which aims to Consolidating the position of the Kingdom of Bahrain as a global center for extracting natural pearls, highlighting the history of the pearl diving profession and creating a unique entertainment and educational experience for tourists about the history of pearl fishing.

12. Promoting educational tourism through the Vatel College of Hospitality, which provides an academic certificate and vocational training to provide the tourism sector with national competencies, and support various tourism projects with highly skilled local cards that possess international experience and standards, through cooperation with the parent college (Vatel in France) to offer professional qualifications. And professional, including the Bachelor’s program in International Hotel Management in the English language. The Authority will work to provide Vattel College with the necessary support to offer additional Bachelor’s and Master’s programs. In addition, the Bahrain Tourism and Exhibition Authority is in the process of coordinating with various universities and colleges in the Kingdom to promote the Kingdom of Bahrain as an educational tourism destination. By participating in international educational exhibitions

13. Establishing the content of a central schedule for the public and private sectors to coordinate events throughout the year to attract tourists and visitors, and having an approved schedule for cruise ship trips.

14. Attracting the licensing of more tourist establishments and attracting potential investors in the tourism sector and supporting them, as a matter of continuous support and facilitation for the private sector, which puts an obstacle to creating a development tourism shift in the Kingdom, and pushing some private sector investments towards obtaining the golden license for strategic projects operating in the Kingdom, including: Creates a conducive environment for business.

15. The marketing and promotional support provided by the Authority to Bahrain International Company in relation to the Bahrain Gulf Air Formula 1 Grand Prix.

16. Restoring momentum to wedding tourism in Bahrain in cooperation with partners and relevant authorities, especially after hosting many of them in the years 2022 and 2023, and the facilities provided to those wishing to organize their wedding parties in Bahrain from various countries of the world.

17. Highlighting business tourism in the Kingdom through the presence of the Bahrain International Exhibition Center as a major center for meetings, conferences and exhibitions.

18. The Ministry and the Bahrain Tourism and Exhibitions Authority will coordinate and participate with the government health sector represented by the Ministry of Health, government hospitals, the Supreme Council of Health, and the National Health Professions and Services Regulatory Authority (NHRA), in addition to the private health sector, to market what distinguishes the Kingdom in terms of facilities in the field of treatment and health care, and to highlight technical capabilities. And technology for NHRA and hospitals in the Kingdom, and the expertise of doctors, and the successful experiences of patients through available media channels, and the design of campaigns dedicated to this purpose with travel and tourism agencies. The Ministry and the Authority also seek to increase the attraction and participation of international health exhibitions and conferences, especially with the presence of the Bahrain International Exhibition Center, to be These exhibitions are an opportunity to communicate directly with those interested, provide detailed information about available services and technologies, and conduct mutual workshops that enhance the concept of medical tourism to develop best practices in this field.

19. Promoting the Kingdom of Bahrain as an attractive point for attracting various sporting events with the aim of promoting sports tourism in the Kingdom of Bahrain, including but not limited to the Bahrain International Golf Championship (DB World Tour), which was hosted by the Kingdom of Bahrain from February 1 to 4, and championship rounds ( 3×3) affiliated with the International Basketball Federation and organized by the Bahrain Basketball Federation, the International School Sports Federation’s School Games, the first round of the Emirates World Cup for Arabian Horses in the Middle East, and the Darts Championship, in addition to the continuous promotion and marketing of the largest sporting event in the world. Kingdom of Bahrain, Formula 1 race.

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