From April 22 to 26, the Moroccan National Tourism Office will highlight Morocco and its destinations through the art of cooking, on the TV channel “France 5”, through the program “C à vous”, a travel in the world of cooking and its arts with two of the most famous chefs.
A press release received by Hespress stated that, throughout this week, and in each episode of the daily program “C à Vous,” Chef Fatima Hal and Chef Moha, two famous faces in the world of cooking, will meet with French viewers to take them on a kind of journey. Another way to discover the most delicious dishes and foods from “signature” different regions of Morocco, specifically from Tangier, Rabat, Fez, Marrakesh and Dakhla.
According to the statement, the Moroccan National Tourism Office aims through this program to shed light on Moroccan destinations through the art of Moroccan cooking and highlight its diversity and richness, by displaying distinctive recipes that reflect its skill, artistry and roots throughout history, highlighting that cooking is considered a component of the Moroccan cultural heritage and its tourism offer.
The same source pointed out that the majority of tourists choose their vacation destination according to the local cuisine that the region they are visiting abounds in, describing this method as “optimal” for discovering the culture and traditions of a particular country or destination.
The Moroccan National Tourism Office highlighted that the general perception of the “C à Vous” program aims to showcase the heritage value of the art of cooking, stating that during a dinner, the presenter of the program and her crew give the invitees the floor to discuss the latest news and invite them to discover a new recipe served during this dinner.
The aforementioned program, which is broadcast daily and live, is watched by 1.4 million viewers. This constitutes an excellent interface for promoting the destination of Morocco and its unparalleled tourism qualities.
The communication stressed, “After the end of each episode of this program, a 90-second “Master Class” tape will be prepared and broadcast on social media networks for the “C à Vous” program, in which the various stages of each recipe will be reviewed separately, with Promoting Moroccan culinary arts and the Moroccan tourist destination in general.
Thus, the “Tourism in Action” strategy of the Moroccan National Tourism Office continues to promote Morocco’s destination and its qualifications.
