The State Bank produces and posts viral videos on social networks, with the participation of famous people such as Meritorious Artist Quyen Linh and her two daughters, actors Thanh Huong, Anh Duc… to promote education finance.
According to statistics from centralbanks.com, there are currently about 105 central banks with Twitter accounts, 130 central banks using Facebook accounts and over 80 central banks with YouTube accounts.
In the context of increasing globalization and digitalization, the State Bank of Vietnam (SBV) has also caught up with that trend by launching a fanpage with the theme of Financial Education.
Financial education fanpage (designed based on successful models and experiences from many developed countries in actively using social networking platforms to spread financial knowledge and skills to people, especially young people.
A content posted on the Financial Education fanpage.
Building a financial education fanpagenot only reflects domestic financial needs but also integrates international financial education experiences and trends, emphasizing the participation of new technology and media.
This is an initiative to improve awareness of personal financial management and enhance people’s financial skills, contributing to the implementation of the National Financial Inclusion Strategy and the Government’s projects on promoting non-cash payments, directives and telegrams of the Prime Minister on repelling black credit.
The content is shared on the financial education fanpagedesigned to fit the culture and socio-economic realities of Vietnam. Fanpage shares content about new policies of the State Bank, utilities of banking services and lessons on risks to avoid in terms of savings and loans, instructions on skills to use payment services, Ensuring security, minimizing risks for users of banking and financial products and services, promoting cashless payments, and limiting black credit.
Notably, SBV also produces viral videos on social networks in a unique and creative way based on the principles: simple, easy to understand, easy to remember, easy to follow, associated with Vietnamese literary works. create widespread effects and spread in the community.
These video clips have the participation of famous actors such as Meritorious Artist Quyen Linh and her two daughters, actress Thanh Huong, actor Anh Duc… attracting Facebook users of all ages, especially for younger generation.
The video that is spreading strongly on social networks refers to a story of fraud in the banking sector adapted from the fairy tale Tam Cam. Tam was plotted by her stepmother to get CCCD information and OTP code and had to accept the loss of money in her account. At this point, Mr. But (played by MC Quyen Linh) appeared and had to “give up”.
MC Quyen Linh transformed into Mr. Buddha in a financial education video. (screenshot of Financial Education fanpage).
Currently the fanpage attracts over 20 thousand likes and followers, along with many interactions under each post, gradually becoming a reliable address for people, especially young people in Vietnam who want to learn more. and cultivate knowledge in the financial field.
As part of the Financial Education Program, at the end of 2023, the State Bank of Vietnam and Kim Dong Publishing House introduced the book “Being smart with money – Avoiding troubles” by author Le Thi Thuy Sen. The book includes financial knowledge from basic to advanced, integrated through stories expressed in a way that is easy to understand for all ages.
According to statistics from the State Bank, the number of people using banking services is up to about 77% of adults. Most Vietnamese families have transactions related to banking activities. Therefore, information about currency and banking always has a special appeal to public opinion.
