HV & hello again present new figures on customer behavior in the DACH region. Digital customer loyalty programs as an effective means of combating inflation.
Vienna (OTS) – Die digital Transformation is also in the Customer loyalty arrived. In Austria, as well as in Germany and Switzerland, the willingness to use digital customer loyalty solutions is increasing. It delivers this and many other exciting results “DACH Loyalty Report 2024”. This year too, the study for the entire DACH region was carried out by hello again in cooperation with the Austrian trade association.
Key results of the DACH Loyalty Report 2024:
- 85% feel supported by customer loyalty programs in times of inflation.
- 84% use bonus program platforms and loyalty club apps at least occasionally.
- 81% would like to be informed about offers at least weekly.
- 72% would switch to a digital loyalty solution if one existed.
- 69% rate discount campaigns for loyalty solutions as particularly attractive.
- 53% of customer loyalty programs in use are already digital
- On average, customers spend 32% more when they use customer loyalty programs.
In general, the willingness to use digital alternatives is increasing across countries. “72 percent of customers now prefer to switch to digital loyalty solutions, an increase of seven percentage points compared to the previous year. This shows a clear trend towards digital transformation, including in the area of customer loyalty,” so Rainer Willmanaging director of the free and non-partisan trade association.
Customer loyalty in a country comparison: price advantages and promotions are crucial for Austrians
The fourth edition of the study once again provides insightful data on the development of customer loyalty programs among consumers. 85% of those surveyed stated that they use customer loyalty programs Saving in times of inflation to feel supported. 43% even indicate strong support.
Exciting: Im Country comparison Austrian customers in particular expect one when using customer loyalty programs Significant price advantage through discount campaigns (84%). In Switzerland, 79% expect savings through promotions, whereas in Germany it is only 75%.
The study also shows that consumers more frequent information about offers and news desired by companies. In 2023, 60% of Austrian consumers said they preferred a weekly update. This year there are already 81% who want to be informed at least once a week. Franz TretterCEO of hello again, explains: “The study shows that consumers want to be informed more often, but only with short messages. Pointed and relevant information is better received by consumers than extensive, low-frequency messages.”
Loyalty must pay off – for both sides
The added value for the users of digital customer loyalty programs is one side. But the offer is also worthwhile for the providers. This means that consumers spend an average of 32% more (last year it was 28%). “Especially in economically uncertain times, consumers tend to shop at retailers that reward their loyalty. The new Loyalty Report 2024 shows this clearly. Loyalty pays off for both sides, 85 percent feel supported by customer loyalty programs.”confirmed Rainer Will.
About the DACH Loyalty Report 2024
In times of economic uncertainty and rapid digital change, the “DACH Loyalty Report 2024” not only offers orientation for consumers. It is also an important resource for the Austrian trade and service sector. The report is therefore published by hello againa software company from Linz/Leonding that specializes in digital customer loyalty, in collaboration with Austrian trade association published. The results provide deep insights into changing shopping behavior and consumers’ increasing preference for digital solutions.
You can find the full report here.
Questions & Contact:
Mag. Gerald Kühberger, MA
Press spokesman
T +43 (1) 406 22 36-77
E gerald.kuehberger@handelsverband.at
Manuel Friedl
Senior Communications Manager
T +43 (1) 406 22 36-80
E manuel.friedl@handelsverband.at
www.handelsverband.at
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