The Italian team Ferrari will celebrate its 70 years of presence in the United States by including details in two shades of blue on both its cars and the team uniforms during the Miami Grand Prix to be held on Sunday, May 5.
This initiative “marks the 70th anniversary of the brand’s presence in North America, where the iconic ‘Rosso Corsa’, a red synonymous with Italian racing cars since the 1920s, was supplanted by the white and blue livery of the United States.” United,” the company explained in a statement.
Both the cars, the SF-24, and the overalls of the pilots Carlos Sainz and Charles Lecrec, as well as the clothing of the mechanics and workers, will have details in two shades of blue that the historic brand used during the 1960s and until mid 70’s.
“‘Azzurro La Plata’ and ‘Azzurro Dino’ will regain their position in the Ferrari universe, from racing cars to sports cars, celebrating tradition and reinventing it through a contemporary look,” Ferrari said.
The Azzurro La Plata, a lighter blue and the national racing color of Argentina, was the color of the suits of legends such as Alberto Ascari or the three-time world champion Niki Lauda, while the slightly darker Azzuro Dino, They were carried by pilots like Arturo Merzario or Clay Regazzoni.
Blue, along with white, was added to the brand’s color palette during the last two races of the 1964 Formula 1 season, a color combination that was used until 1974, when the current red arrived to establish a relationship indissoluble with Ferrari.
To celebrate its 70 years in the US, the company has also prepared an extensive program of events, among which stands out the journey of 70 Ferraris of different models that will travel from Tennessee (central-eastern US), to Florida (southeast) to participate in a parade through the most popular streets of Miami.
In addition, the Italian company will present the new Ferrari model on May 2 and will hold various events at the Miami International Aerodrome during the Grand Prix weekend, as well as other “events and numerous surprises” that “will be told day by day.” on social networks.”
