The German League (Bundesliga) seeks to exploit the current season, which is considered among the best in the last decade, in terms of the results of German clubs in foreign competitions or the unique numbers achieved locally, in order to spread and expand further throughout the world.
German football is experiencing a revival this season, with Bayern Munich and Borussia Dortmund reaching the semi-finals of the Champions League, and the same round for Bayer Leverkusen in the European League competition.
150 million euros annually for talent development
Steven Merkel, Executive Director of the German League (Bundesliga), explained to Hespress, which visited the official headquarters of the “Bundesliga International” in Frankfurt, that the League allocates 150 million euros annually to support and develop football talent within football academies.
Merkel added that what distinguishes Germany from others is the constant competition at the highest continental and international levels, with great investment in discovering talent, adding: “We lose some talent to other leagues, and this is normal in football, but in recent years Germany has produced the best young players.” In the world, such as Jamal Musiala, Florian Wirtz and others.”
The Bundesliga director confirmed in his interview with Hespress that 50% of the players in the German League are foreign players from various parts of the world, and added: “This is very important to us. More than 60 countries are present with their representatives in the league… It is a market that attracts the most prominent players and talents. We seek to spread through it and expand further throughout the world.”
Steven Merkel continued: “We have a balanced strategy to develop local players in order to strengthen the national teams for sure, but we would also like to work to make the Bundesliga a global league. We are honored, in coordination with the clubs, to have the best players in the world, but the clubs have the final decision on the matter, and this is a matter of course.”
Tickets at low prices and clubs owned by their fans
During his meeting with Hespress, Stephen Merkel considered that Germany has a special fan culture and a strong affiliation with clubs, adding: “Clubs like Eintracht Frankfurt have a record crowd attendance rate, just like the rest of the first and second division clubs, with an average of 43,000 spectators per match. It is a pioneering number at the European level, so much so that attendance in second division matches exceeds, for example, the average crowd attendance in League 1.” He continued: “We also have a 50 plus one rule, meaning that the participation of fans of member clubs in decision-making is effective and permanent, and this is what reinforces It strengthens the relationship between fans and club management.”
Bayern Munich has 300,000 members, and is considered the largest club in the world in terms of active members, while Eintracht Frankfurt has approximately 140,000 members.
The Bundesliga director stressed the need to exploit the achievements of German clubs and make them a platform for pushing German football forward and competing with other international leagues such as the Spanish and English leagues. He continued: “But we are focused on developing ourselves, presenting new talents, getting closer to the fans, and spreading across the Middle East and the North.” Africa more broadly.”
Merkel praised the Moroccan player Nassir Mazraoui, who described his abilities as wonderful and his tactics and thinking as different, adding: “These details make him unique and you feel that he plays with a greater spirit than other players, and these are qualities that distinguish Arab players in general.”
“Bundesliga Architecture” and millions of views
In an interview with Hespress in Frankfurt, Henning Breckmann, President of the “Bundesega International”, which is responsible for distributing the broadcast rights of the German League, described the process of managing the sports sector in Germany as “football engineering”, attributing this to the presence of subsidiary companies, each of which operates separately in the field. Its field of specialization is to give the ultimate “Bundesliga” product.
The first of these companies is specialized in producing matches and granting the broadcast signal to more than 200 countries since 2006, in addition to another company interested in producing content for the Bundesliga’s social media, as well as some partners, and they began working together in 2012.
Among the subsidiary companies are also those concerned with compiling and preparing football statistics, which help develop the game and prepare studies that contribute to advancing football in Germany.
Brickman added that just as German sausages and leather pants reflect the country’s identity and culture, work is being done to establish the “Bundesliga” as a sign of German cultural identity as well, noting that the league reaches a billion and a half interested people around the world, a billion viewers on television, and more than 40 million. Through social networks.
The five major leagues… German superiority in numbers
“The lowest price for tickets… Football is for everyone, not just the wealthy. Between 10 and 12 euros only enables you to enter the most prominent stadium in Borussia Dortmund’s Signal Iduna Park, for example, and these are low prices that you will not find in other major leagues in Europe,” Brickman explains.
The “Bundesliga” tops the list of most goals scored in the major leagues in Europe (3.2 goals per match), with a clear superiority over the Spanish, French, English and Italian leagues. There are also 3 names practicing in Germany on the list of the top five scorers in Europe currently, led by Harry Kane.
In addition to real football, the “Bundesliga” is working to develop electronic football, as it took the initiative some time ago to develop and legalize the game in order to benefit from the great interest that young people give to video games, to attract them towards the “Bundesliga”.
The Bundesliga League runs the first and second divisions, with 18 clubs in each division, while the German Football Association supervises the local cup competition, national teams, amateur divisions, age group competitions, women’s football, and arbitration.
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2024-05-05 12:40:33
