“Jotun” launched the fashion colors for the year 2024, as part of its endeavor to present everything that is new, distinguished and unique to its clients and customers by presenting the latest trends in the world of colors.
In this regard, Rana Khadra, Director of Creativity and Colors at Jotun, said, “We have come to a time when we cannot dispense with any color and exclude it on the pretext that it is not among the fashion colors. Today, fashion has become for a person to love any color he desires.”
She added, “We now see all colors, except that there are some dominant colors, such as green and yellow-green. We also now see light green, and colored pastels such as violet and yellow, in addition to warm colors such as choler or earthy colors.”
For her part, color consultant Rama Alaa said, “In the year 2024, we aim to introduce people to colors so that everyone is able to know colors and be the designer and also be able to combine colors on their own.”
She stated that Jotun has many color series, and now it aims to introduce customers to how to combine colors and create a different combination of them through the colors it is offering this year.
For his part, Senior Sales Manager at Jotun, Abdullah Muhammad, said, “Jotun seeks to satisfy all tastes in the market, as customer satisfaction is one of the company’s priorities, and we, as a sales department, always listen to customers’ recommendations and take these recommendations into consideration through… Transfer it to the relevant department to provide the final product.”
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