The Italian Ferrari team will be renamed ‘Scuderia Ferrari HP’ from the Miami Grand Prix, which will be held on May 5, after signing a “multi-year” collaboration agreement with the American technology company, both companies announced this Wednesday.
The Italian brand will carry the HP logo on both the cars and the uniforms of the drivers and workers, while the new name of the team will also be used on its Esports team and on the F1 Academy, its women’s Formula 1 team.
Although both companies indicated that it is a “multi-year” agreement according to Ferrari or “multi-year” according to HP, they did not specify its exact duration.
“This collaboration between two of the world’s most iconic companies includes a shared commitment to promote sustainable innovation and accelerate the use of specific technologies,” the two explained in a statement.
The agreement will also allow Ferrari to “integrate HP’s high-performance products and services” including adaptive computing and equipment, conferencing technology, printing capabilities, as well as “increase the accuracy of acquisition and optimize the acquisition process.” of strategic decisions on and off the track”.
Both societies also committed to “accelerate sustainable innovation through technology or sport” and to “expand educational initiatives within their teams and communities.”
The Italian team will debut its new sponsorship at the Miami Grand Prix, where it will also celebrate its 70 years of presence in the United States by including details in two shades of blue that it used in the 60s and 70s both on the cars and on the uniforms of the pilots and workers.
Information from EFE Agency.
2024-05-06 01:36:23
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