Directors and managers of movie theaters said that Box Office Vietnam’s statistical work on movie sales is the unit’s private business.
There have been many opinions that the fact that an unofficial organization like Box Office Vietnam (BOVN) statistics movie theater revenue is unfounded and should not be taken as a general reference figure for the entire film industry.
Mr. Nguyen Khanh Duong, founder of BOVN, said that it is normal for a third party to provide statistics; such as when Forbes When announcing Elon Musk’s revenue, this organization does not know how much money is in Elon Musk’s account, but they have a way to calculate it based on a lot of public data, and society accepts this calculation.
The revenue of the movie “Mrs. Nu’s House” on BOVN is nearly 460 billion VND, while the producer announced 475 billion VND. Screenshots.
Regarding the accuracy of revenue of films announced by BOVN, discuss with reporters VietNamNet, a famous director of many top-grossing films in Vietnam, said that compared to the real revenue of films produced by this unit, BOVN’s statistics only differ by about 10%. Here, the revenue numbers of statistical websites will usually be lower, because there are still some theaters that do not sell tickets online, so they cannot be checked. The most obvious thing is that whenever Tran Thanh’s films announce their revenue, they always have higher revenue than BOVN, because tax is impossible to avoid and no one wants to avoid it, so everyone wants to announce the real number. In addition, when the film makers see that the revenue difference in the system’s statistics is too large, they will also contact the website to adjust it appropriately.
“In fact, BOVN’s announcement of movie revenue does not have much impact on the movies and the announced numbers are only for reference,” this representative said.
However, another director said that BOVN’s revenue statistics for films produced by this unit differ by up to 35-40%. BOVN is an unofficial unit so the producers do not care. to this statistic.
PV VietNamNet also tested the revenue of two previous films directed by Tran Thanh, “Mrs. Nu’s House” and “The Godfather”. The results showed that the movie “Mrs. Nu’s House”, according to BOVN, had sales of 460 billion VND, while the producer announced it was 475 billion VND; The movie “The Godfather” on the system had a revenue of 395 billion VND, but the film producer announced it was 427 billion VND.
The revenue of the movie “The Godfather” on BOVN was more than 395 billion VND, while the producer announced it was 427 billion VND. Screenshots.
In response to BOVN scanning information about movie revenue on theater systems in Vietnam, reply VietNamNet Ms. Nguyen Thi Mai Hoa, CEO of Galaxy Studio, said: Currently, this website is automatically retrieving information from the ticket sales website of the Galaxy theater complex and has not asked for permission. Therefore, the information that BOVN provides must be solely responsible on the basis of compliance with the law and subject to the coordination of State agencies.
Meanwhile, a representative of the CGV theater system also shared that this system does not know how independent box office statistical units collect ticket sales data of the cinema system in Vietnam. As for information about CGV’s revenue, this is confidential information of the business and this unit does not provide it to third parties, unless requested by a State management agency.
There is one thing also shared by Mr. Nguyen Khanh Duong, founder of BOVN. That is, he was once invited to work by a film making unit. Specifically in 2019, when a Tet movie starred actress Ngoc Trinh, when disagreeing with the figures announced by BOVN, this unit did not contact to change the figures but immediately reported to the agency. police. However, after being invited to work, the police only exchanged information and no further problems arose.
