Vienna (OTS) – A historic year for the “Today”-Publisher: The Daily Newspaper “Today” is not only celebrating its 20th anniversary, but will also maintain its top position as the most widely distributed free daily newspaper in Austria in 2023, according to the Austrian Circulation Control (ÖAK).
Anniversary victory in Vienna and presence throughout Austria
“Today” is celebrating its anniversary and is the undisputed number 1 in terms of popular daily newspapers in Vienna on a weekly average from Monday to Friday. With 252,073 published issues (including 9,390 e-papers) per day “Today” continues to expand its market leadership in the capital.
Also claimed nationwide “Today” his strong presence. The widespread circulation throughout Austria is 455,857 copies (including 9,390 e-papers) daily. In the main area (Vienna and Lower Austria) there are a total of 374,877 specimens. In addition, takes “Today” also holds a significant market position in the federal states of Lower Austria and Upper Austria with 122,804 and 80,980 copies distributed daily, respectively.
Print and online: synergy for the future
Parallel to the outstanding print position “Today” a decisive step towards multimedia. With the merger of the print and online editorial departments in autumn 2023, the editorial clout has been significantly increased again in order to set the tone in the digital media future with even greater reach. With an average of 3.49 million readers Heute.at By far the most read online newspaper in Austria in the 4th quarter.
20 years of commitment and quality
Editor Dr. Eva Dichand and managing director Wolfgang Jansky are proud: “Twenty years is a milestone and we are pleased that the daily newspaper ,Today’ is still a daily companion for so many people. This continued popularity motivates us to continue to provide our readers with relevant and high-quality news in the future.
“
„Our modern ‘Online First’ editorial team looks every day for the stories that no one else is writing. A best-of of these reporter achievements is available daily in the carefully designed print edition. We are pleased that, even in its 20th year of publication, it still has such a great importance in the everyday lives of Austrians. On behalf of the entire team, I would like to thank you from the bottom of my heart for this trust
“, says editor-in-chief Clemens Oistric.
„Not only do we want to continue to be the leader as the most widely distributed free daily newspaper, but we also want to make the most of the opportunities offered by the digital world to reach our readership even more comprehensively. This creates ideal partnerships for advertisers to place their messages in a broad and diverse media environment
“, emphasizes Gernot Fischer, Bakk. Phil. MBA, Managing Director Sales, the attractiveness for advertisers.
About media research
In Austria there are essentially two research methods available for the print media category. On the one hand it is the media analysis (MA), on the other hand it is the Austrian circulation control (ÖAK). In contrast to media analysis, the ÖAK does not measure readers, but rather circulation figures. The media analysis is the largest study to survey media consumption and is considered the key currency for reach. The ÖAK controls the reported circulation figures of print media and provides information about the detailed circulation structure of a print medium.
Source: ÖAK annual average 2023, in terms of widespread circulation. “Today” is shown in the circulation category “Free daily newspaper” Mon-Fri. “Trunk” is a tariff category in which print media are grouped regionally. For “Today” These are Lower Austria and Vienna, with the Vienna edition also being distributed in Burgenland. The complete edition includes the regional editions for Lower Austria, Upper Austria and Vienna. Austrian Web Analysis (ÖWA) Q4, individual offers.
Questions & Contact:
Herbert Seipt, MSc
Marketing & Sales Management
050 950 12313
h.seipt@heute.at
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