Mohsin Naqbi has recently become the new chairman of Pakistan Cricket Board (PCB). He has started the work of changing the opening of the board with the responsibility. To increase the flow of money in the board, he has started multifaceted work including sale of broadcast rights, sale of sponsorship.
Zaka Ashraf was the chairman of the board earlier. At that time, nothing was done. Cash flow was low. The condition of the party was also in trouble. After the arrival of the new chairman, however, Pakistan has yet to play any series. However, it seems that the condition of the party will be good in the future due to the work done by Mohsin. Because, if the flow of money increases, the salaries and allowances of the players can be paid properly.
Mohsin has already announced a tender of several million Pakistani rupees. These tenders will include the sale of broadcasting and production rights for bilateral series as well as sponsorship deals for player jersey logos.
Besides, live streaming rights will be sold for two years. In this case, the importance of previous contracts will be checked along with ongoing inflation issues.
The two-year broadcast deal is expected to generate up to Rs 6 billion. Where up to 8 million rupees can be earned for live streaming of each match.
The series sponsorship is expected to generate sales of over Rs 1.1 billion over two years. Kit sponsorship alone is estimated to generate an annual revenue of Rs 600 million. A significant portion of which is allocated to the players.
The sale of two years of production rights worth an estimated six to seven million dollars is considered very important. Because, the winning company can also get a contract from ICC for the 2025 Champions Trophy. Lower TV production costs may favor local companies and tenders may be issued soon to coincide with the upcoming series against New Zealand.
However, there is some uneasiness over the sale of PSL (Pakistan Super League) rights. Because of that, some were excluded from the tender process. In response the board plans to take a cautious approach. He is particularly wary of previous controversies about manufacturing. Chairman Mohsin Naqbi is expected to play a key role in taking the final decision on the matter.
MH/ASM
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