However, this is always a fierce market. Just by searching for any item on the floor, users can see dozens or hundreds of suppliers. Therefore, with the number of businesses increasing, the battle on the Ecommerce platform will certainly become more and more complicated. Vendors can be eliminated at any time if they do not have an effective business strategy.
The data also shows that local businesses have made strong progress in the e-commerce market. Total revenue and sales volume of localities outside the top 10 all grew over 50%.
E-commerce is no longer a private playground for businesses in large cities but has tended to expand its influence to the provinces. Warehouses located in provinces have helped shorten shipping and delivery times, promote growth and meet the purchasing needs of local users.
Women are the main users of e-commerce platforms. Photo: Trong Dat
Share with VietNamNetsaid Mr. Pham Bao Trung, Metric Sales Director, product industry Beautify is showing its influence when ranked number one in the rankings of industries with the highest revenue.
In the first 3 months of 2024, the industry Beautify bringing in 11,250 billion VND based on data from all 5 top e-commerce platforms. There, facial care is the most popular product group with sales of 3,223 billion VND, including 22.32 million products sold.
“The reason the Beauty industry can maintain its position year after year comes from three industry characteristics: products with high repurchase power, many promotional programs compared to offline stores, and customers being more Many are female – the main customer base of e-commerce platforms“, Mr. Trung analyzed.
The first quarter of 2024 also witnessed the rapid development of the household electrical goods industry, with sales growing by 146.8% and sales volume increasing by nearly 370%.
The top best-selling products in the household electrical industry all have high prices, typically projectors, robot vacuum cleaners… This shows that consumers are no longer afraid to buy valuable items. on the online platform, if the seller proves its reputation and product quality.
According to Metric’s forecast, in the second quarter of 2024, the total sales of the 5 largest online retail platforms in Vietnam today will reach VND 84,870 billion, with 882.12 million product units sold, increasing sequentially. 19.2% and 13.57% compared to Q1/2024. This is a completely achievable goal when the market has had a very positive start.
However, geopolitical fluctuations affecting the supply chain, intrusion from foreign sellers and policy changes from some e-commerce platforms are challenges that online sellers will face. face in the remainder of 2024.
