Barcelona, Spain (ots/PRNewswire) – HONOR announces the global launch of the HONOR Magic6 Pro and the HONOR MagicBook Pro 16 AI PC, demonstrating its open, collaborative innovation for the AI era
Global technology brand HONOR today unveiled its new all-scenario strategy by launching AI-powered, cross-OS collaboration and human intention-based AI, as well as a range of smart devices with global partners. During the keynote, HONOR announced not only the global launch of the HONOR Magic6 Pro, but also that of its latest AIPC, the HONOR MagicBook Pro 16 – all equipped with HONOR’s platform-based AI – to enable human-centric experiences.
“As we move into the age of AI, HONOR is committed to delivering human-centric innovations that deliver an open and seamless experience and address our customers’ needs and problems,” explains George Zhao, CEO of HONOR Device Co., Ltd. “We are excited to announce the global launch of HONOR’s new smartphones and AI PCs, revolutionizing the user experience with industry-leading AI capabilities while pushing the boundaries of human-device interaction.”
The magic of artificial intelligence with the HONOR Magic6 Pro The latest member of the renowned HONOR Magic series, the HONOR Magic6 Pro impresses with improvements in the areas of photography, display, performance and AI-powered user experience. HONOR has introduced MagicOS 8.0. The latest version of its Android-based operating system, introducing HONOR Platform AI and the industry’s first intent-based user interface, puts people at the heart. HONOR is transforming the user experience and introducing completely new, multimodal ways for people to interact with their smart devices.
Enriched with Magic Capsule and Magic Portal, the HONOR Magic6 Pro offers the user a personalized, intuitive experience. Simply tapping the notification banner at the top of the screen opens the Magic Capsule and provides additional information and relevant options, giving the user instant access to critical resources and achieving maximum productivity and efficiency without having to navigate through multiple apps. At the same time, Magic Portal harnesses the power of AI to understand users’ messages and behavior and streamline complex tasks in a single step. Magic Portal’s AI instantly recognizes an address in a text message and redirects users to Google Maps for effortless navigation at the touch of a button. It simplifies access and sharing on social media such as Tiktok or Facebook by allowing users to share booking details or online search results with a single swipe. Furthermore, the Magic Portal facilitates image-based shopping experiences by seamlessly guiding users to platforms where they can find and purchase the items they want.
By collaborating with partners and app developers, Magic Portal supports over 100 of the world’s most used apps, providing users with a seamless experience across multiple platforms while ensuring users experience the full potential of Magic Portal with their favorite Can use apps.
A brief insight into inspiring AI practice In the age of AI, HONOR actively collaborates with industry partners and strives to make more of the leading technologies available to the public. To give a taste of possible future possibilities, HONOR brings artificial intelligence to the HONOR Magic6 Pro with the open source program LlaMA 2, which can perform functions such as questions and answers, text creation and reading comprehension in an offline environment. Such collaboration within the industry can lead to a promising future for users.
In a demonstration of the possibilities that smartphone eye tracking could open up in the future, HONOR showed that hands-free control of a car is already possible today using the HONOR Magic6 Pro’s AI-powered eye tracking system. The experimental concept illustrates how the interaction between AI-supported smartphones and vehicles can extend beyond screen or voice control, opening up a new universe of human-device interactions that offers immense potential.
World-class sports photography with HONOR’s AI-powered Falcon camera system As consumers look forward to an exciting year of sports, HONOR is committed to delivering gold medal-worthy sports photos with improved shooting speeds and snapshots. With the new and improved HONOR Falcon camera system based on an AI model trained on a database 28 times larger than the previous generation, the HONOR Magic6 Pro features HONOR AI Motion Sensing Capture. This groundbreaking AI capture algorithm can effortlessly predict crucial moments and capture them in ultra-high resolution. HONOR Magic6 Pro’s advanced HONOR AI Motion Sensing Capture feature surpasses the previous generation by covering a wider range of sports and activities such as jumping, dancing and martial arts, thereby capturing exciting moments during sporting events and races.
Additionally, HONOR’s latest camera system features a remarkable 180MP telephoto lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro also features a 50MP ultra-wide camera (f/2.0, EIS) and a powerful 50MP main camera with variable aperture (f/1.4 and f/2.0, OIS) to capture fast-paced moments with exceptional clarity , without compromising on the details.
Unsurpassed display with HONOR NanoCrystal Shield The HONOR Magic6 Pro is equipped with the industry’s most drop-resistant display glass to date and offers improved drop resistance of the display. Verified by SGS “Five Star Overall Glass Drop Resistance Ability” certification for multiple scenarios, the display uses advanced materials with a 50% increased crystal density, increasing its shock absorption capabilities 10 times compared to traditional glass1.
In addition to its durability, the HONOR Magic6 Pro features an industry-leading 6.8-inch all-range low-power LTPO eye comfort display2 that delivers an exceptional viewing experience while enhancing user well-being with a range of people-focused innovations to the fore, including the industry’s highest 4320 Hz PWM dimming, dynamic dimming, customizable circadian night display and natural tone function.
Strong performance through cross-industry innovation The HONOR Magic6 Pro is powered by the Snapdragon 8 Gen 3 Mobile Platform, which brings a 30 percent improvement in CPU performance and a 25 percent increase in GPU performance to the new devices. Thanks to the Qualcomm® Ai Engine, HONOR Magic6 Pro’s AI functions are supported exceptionally smoothly and stably, achieving a remarkable improvement of 98% compared to previous models. Additionally, the Snapdragon 8 Gen 3 mobile platform delivers exceptional gaming experiences with outstanding battery performance and is packed with advancements that redefine performance3.
HONOR recognizes the growing importance of battery life for users who use their devices for extended periods of time. Therefore, HONOR is the first brand to introduce innovative battery technologies from other areas on smartphones. Inspired by the groundbreaking electric vehicle industry, HONOR brings the all-new second-generation HONOR silicon-carbon battery with HONOR E1, a battery management chipset to improve energy efficiency, to the HONOR Magic6 Pro. The 5600 mAh battery4 shows exceptional performance at low temperatures. The user can play a YouTube video for 81 minutes5 at -20 °C and only 10% battery charge. Additionally, with the HONOR Wired SuperCharge 80W and the HONOR Wireless SuperCharge 66W6, users can charge the HONOR Magic6 Pro to 100% in just 40 minutes7, meaning even busy users can quickly charge their devices on the go.
The excellent battery technology of the HONOR Magic6 Pro is underpinned by an excellent 1st place in the global DXOMARK battery ranking with a top score of 157. The first five DXOMARK labels awarded in 2024 confirm the HONOR Magic6 Pro’s outstanding camera, audio, display, battery and selfie capabilities.
Cross-scenario, connected experience powered by AI To enable an intelligent, cross-scenario PC experience, HONOR has launched its latest AI-powered notebook, the HONOR MagicBook Pro 16, which enables cross-OS collaboration. The HONOR MagicBook Pro 16 benefits from the performance improvements of the HONOR AI platform with state-of-the-art CPU and GPU. MagicRing makes it easy to share notifications and sync materials between HONOR smartphones, PCs and tablets, ensuring maximum ease of use and easy accessibility.
To introduce the all-scenario experience in an even more compact device, HONOR has launched its latest tablet HONOR Pad 9. The tablet features an impressive 12.1-inch HONOR 2.5K FullView display8 with a refresh rate of 120 Hz9 as well as an eight-speaker audio system with HONOR Histen sound tuning technology. The HONOR Pad 9 is a feature-rich tablet that offers an exceptional user experience and a distinctive design.
Preview of the PORSCHE DESIGN HONOR Magic6 RSR At this year’s MWC, HONOR not only officially presented the foldable smartphone PORSCHE DESIGN HONOR Magic V2 RSR to the world for the first time, but also presented a teaser for the PORSCHE DESIGN HONOR Magic6 RSR: a smartphone that also embodies the DNA of Porsche Design. HONOR will provide further information on product details and market availability shortly.
Color variants and prices The HONOR Magic6 Pro is designed for users who prefer sleek, modern style and timeless appeal. It will be available in black and Epi Green10 and will cost from 1299 euros. The PORSCHE DESIGN HONOR Magic V2 RSR in Agate Gray11 is a homage to iconic Porsche vehicles and is available at a price starting at 2699 euros.
Available in White and Midnight Black12, the HONOR MagicBook Pro 16 will go on sale in the second quarter. The HONOR Pad 9 is offered in two stunning color variants Space Gray and Cyan Lake13 and costs 349 euros.
For further information, please visit the HONOR online shop at www.hihonor.com.
Information about HONOR HONOR is a global leader in smart devices. The company’s mission is to become an iconic global technology brand and create a new intelligent world for everyone through its powerful products and services. With a relentless focus on research and development, the company is committed to developing technologies that empower people around the world to excel and give them the freedom to achieve more. HONOR offers a range of high-quality smartphones, tablets, laptops and wearables for all needs. The portfolio of innovative, premium and reliable products empowers people to become better versions of themselves.
For more information, visit HONOR online at www.hihonor.com or email newsroom@hihonor.com.
1 Data from HONOR Labs.
2 With a rounded corner design on the display, the diagonal of the outer screen is 6.80 inches when measured according to the standard rectangle (the actual visible area is slightly smaller).
3 Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
4 Typical value. The rated capacity of the non-removable battery is 5600 mAh.
5 data from HONOR Labs.
6 Actual charging power may vary intelligently in different scenarios. Please note the information on the respective conditions.
7 data from HONOR Labs.
8 Due to the rounded corners of the screen, the diagonal of the screen is 12.1 inches, measured from the standard rectangle (the actual visible area is slightly smaller). “HONOR FullView Display” generally refers to HONOR laptop screens with a narrow bezel and a high screen-to-body ratio. Please refer to the actual product details.
9 Refresh rate may vary depending on application. The screen supports a maximum refresh rate of 120 Hz. The refresh rate may vary depending on the application interface and game screen.
10 Color availability varies by region.
11 Color availability varies by region.
12 Color availability varies by region.
13 Color availability varies by region.
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Questions & Contact:
Yuteng Li,
liyuteng@hihonor.com
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