Beyond mom’s flip-flop and phrases like “And if I find it, what do I do to you?”over the years the Mexican mothers have transformedboth in the number of children, and in the fact that many of them work and your purchasing decisions are important to the mercado and the companies.
In it fourth quarter of 2023, according to Inegiin the country they resided 38.5 million 15-year-old women and more than that they were mothers; Furthermore, three out of every 10 women who declared themselves mothers were heads of household.
He economic value of housework and care exceeds 6.8 billion pesos. This is equivalent to 26.3% of GDP. Las Women contributed 2.6 times more than men and much of that work was done by mom.
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Moms have always played a fundamental role. Traditionally they are expected to be responsible for household purchases and making small financial decisions. With the transformations in recent years, we have had significant growth in financial education and participation in the labor market for women,” said Jeniffer Román, financial advisor.
FUNDAMENTAL
According to a Kantar Mexico studyin the homes of our country women are the main decision makers. In the case of mass consumption products they have a weight of 52%, in home remodeling 35%, in appliances 42%, while in technology and entertainment 23%.
Thus, the increase in women’s participation in the workforce It is reflected in their purchasing capacity, also boosting consumption outside the home.
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2024-05-10 11:14:50
