New Delhi: Tesla and SpaceX CEO Elon Musk on Friday said Mark Zuckerberg-led Meta lies about advertising, while saying his X platform gives better returns than the Facebook owner.
When a follower posted that X has delivered better returns than Meta so far, and that Meta lies about their advertising metrics, the Tesla and SpaceX CEO said, “True.” “Our ad relevance has improved significantly,” the tech billionaire said.
Another “Advertisers have no control over ad relevance and reach of meta,” she said. It’s no wonder we’re now onboarding so many new advertisers on X.”
In response, Musk wrote, “Advertise on X.” In February this year, the Musk-run social media platform allowed advertisers to run ads next to certain content creators on the platform through a ‘creator targeting’ program.
Advertisers are also allowed to prevent their ads from appearing next to controversial or objectionable content. It is noteworthy that in November last year, X CEO Linda Yaccarino had admitted that some advertisers had left the social media platform due to Musk’s support of anti-Semitic content.
