FMVÖ Recommender Award 2024: “Institutes should toughen touch with consumers” – 2024-05-19 09:54:17

Vienna (OTS) – The FMVÖ Recommender Awards 2024 had been awarded. The 18th FMVÖ Recommender Gala came about as a part of a celebratory gala within the Small Area of Artwork at Vienna’s Naschmarkt. Six institutes had been in a position to safe the coveted award for buyer orientation, two banks and 3 insurance coverage corporations received a distinct prize. An important lower in comparison to the former yr was once recorded within the collection of high quality seals for insurance coverage establishments.

“Worth of intelligence” – that was once the motto of this yr’s FMVÖ Recommender Gala for the presentation of the famend FMVÖ Recommender Awards. “With this yr’s motto, we span the spectrum from human to synthetic intelligence. The latter is an increasing number of discovering its manner into the processes of monetary establishments. Because of this collaboration between staff and AI has reached an absolutely new size“, defined FMVÖ President Erich Mayer as a part of his opening speech. The keynote speaker of the night spoke about how this interplay between people and AI may just form up someday, Prof. Dagmar M. Schuller (Professor of Industry Informatics & Virtual Entrepreneurship at Landshut College of Implemented Sciences, Germany), in her lecture “The Long term of Pondering – People and AI in Discussion”: “The picture of AI remains to be portrayed some distance too negatively, now not least as a result of its doable ‘Risk prevention’, as discovered within the EU AI legislation. You will need to expand a practical working out, to categorise AI programs as it should be and thus to expand just right and future-oriented requirements. Responding definitely to the alternatives and doable of AI and making an attempt them out, however on the identical time with the ability to overview them severely, will carry us ahead considerably each within the provide and someday.”

Institutes nonetheless have a large number of room for development

As a foundation for the FMVÖ Recommender Award, the marketplace analysis institute Telemark Advertising and marketing surveyed 8,000 consumers of banks and insurance coverage corporations within the first quarter of 2024 the usage of the Internet Promoter Ranking (NPS) approach. The FMVÖ Recommender Award is given in six classes to these monetary establishments which are maximum continuously really helpful. As well as, the ones establishments that exceed the respective trade reasonable NPS from the final 5 years by way of a definite threshold (>5% for “superb”, >10% for “exceptional” or >15% for “very good” buyer orientation) obtain exceed the FMVÖ recommender seal of high quality. How FMVÖ board and Telemark Advertising and marketing Managing Director Robert Sobotka As emphasised in his rationalization of this yr’s effects, the willingness to suggest the FMVÖ recommender displays the client orientation of the institutes yearly. “Whilst the NPS of the banks has greater, the insurance coverage corporations have – to position it bluntly – now not budged in comparison to the former yr. This could also be mirrored within the declining collection of high quality seals.“ Handiest the serial winner GRAWE and the state insurers from Vorarlberg and Decrease Austria obviously stand out right here and had been in a position to safe an FMVÖ recommender seal of high quality. This yr’s champions of shopper orientation come from Styria – with Raiffeisen-Landesbank Steiermark, Steiermärkische Financial institution und Sparkasse, Volksbank Steiermark and GRAWE, 4 Styrian institutes secured one of the vital coveted awards. The next applies to the remainder institutes: There may be nonetheless a large number of room for development!” stated the pinnacle of the find out about, who appealed to toughen touch with consumers.

And the Recommender Award is going to…

The FMVÖ Recommender Award was once given to 3 banks and insurance coverage corporations in six classes. Each Primary banks may just do this First Financial institution secured the principle prize for the 3rd time and in addition gained a very good seal of high quality. Each Nationwide banks As within the earlier yr, the FMVÖ recommender went to the Oberbank, which additionally certified for an excellent seal of high quality. Within the hotly contested duel for the class Regional banks she sat down Carinthian Sparkasse thru, which additionally gained a very good seal of high quality. There was once additionally no trade on the best national insurance coverage, the place the DIG secured first position for the 12th time in a row and gained a very good seal of high quality. The Recommender Award Direct and particular insurance coverage ging an die Austrian civil carrier insurance coverage, On the other hand, with out attaining the brink for a seal of high quality.

With the particular costs, the… Raiffeisen-Landesbank Styria concerning the award as “Emerging Megastar of the Yr” are satisfied – with a whopping NPS build up of 17% in comparison to the former yr. Additionally to a Raiffeisen financial institution Raiffeisen-Landesbank Tyrol went the particular value “Financial institution with the most productive buyer recommendation”. The award as “Insurance coverage with the most productive buyer recommendation” ging an die Common, as an institute with the “absolute best injury control” was once the Higher Austrian insurance coverage very good. And likewise the particular value “Easiest customer support” went to an insurance coverage corporate Zurich Insurance coverage.

AI within the monetary trade

Between the person awards, mavens at this yr’s gala gave insights into the present tendencies within the trade. Mediaprint Managing Director Thomas Kralinger spoke at the start concerning the six-year partnership between KURIER and FMVÖ and the connecting components: “The KURIER has stood for high quality and reliability for over 70 years – values ​​that the FMVÖ recommender additionally embodies. Our partnership with the FMVÖ has considerably reinforced our place within the monetary trade, which allows us to successfully accompany tendencies on this sector. We’re thankful for the chance to be a part of this vital initiative.” Nadine Rührlechner, Mission Analystin at EFS-Consulting, In her impulse, she gave an “perception into the client enjoy from the point of view of younger execs: “For younger execs, banking has so to do the whole thing: save, make investments and accompany on a regular basis existence, and all of this digitally in a single app. Through taking a technological pioneering position, construction agree with and a continuing person enjoy, corporations can meet those necessities.” He spoke about “The AI ​​issue within the monetary sector: the indicators level to switch”. Christoph Hammer-Dumont (Head of Finance, Telco and Carrier Industries) von Tietoevry Austria: “There is not any one within the monetary trade who doubts the relevance of AI anymore. The information state of affairs is rated as present, if now not very good, by way of 100% of the trade decision-makers surveyed: a just right foundation for brave and disruptive steps in AI!” Paul Kainz, Junior Seek the advice of at Wocodea, In his quick lecture he centered at the matter “Extra non-public suggestions. Extra gross sales.” aside. His conclusion was once: “Private suggestions have change into much more vital within the virtual age.”

The supporters of the FMVÖ Recommender Award 2024

Companions: EFS Consulting, Tietoevry, Wocodea; Supporters: Bank99, Coeo-Inkasso, Echo-Medienhaus, Wiener Städtische, Zurich Versicherung; Find out about spouse: Telemark Advertising and marketing; Media companions: KURIER, Leadersnet, ForumF; Pals: DMB, Donau Versicherung, Falstaff, GRAWE, Niederösterreichische Versicherung, Oberösterreichische Versicherung, Raiffeisen

In regards to the Monetary Advertising and marketing Affiliation Austria (FMVÖ)

The Monetary Advertising and marketing Affiliation Austria has been performing as a platform for advertising, communications and gross sales managers within the banking and insurance coverage trade in Austria since 1990. The point of interest is on exchanging details about present trade subjects, as an example by way of organizing common occasions, however there could also be a huge scope for exchanging stories and networking amongst individuals. In 2007, the FMVÖ introduced a precious advertising device for the trade with the “FMVÖ Recommender Award”, which measures the pleasure of consumers of Austrian banks and insurance coverage corporations yearly. In cooperation with Momentum Vienna, the weekly ForumF publication (www.forumf.at) is revealed, which assists in keeping the Austrian monetary trade up-to-the-minute on quite a lot of present advertising and innovation subjects. www.fmvoe.at