Although it is no longer like before, when flower sales were considerably overflowing, the celebration of Mother’s Day continues to be in very high demand for businesses in this sector.
Vidal Bañuelos Estrada, secretary of the Association of Florists of the Lagunera Region, said that sales are no longer like in previous years, however, it is still a strong commemoration where there is an increase in marketing, although to a lesser extent.
“You buy a little detail, a little arrangement, a present so that they do not forget and are not left without their flowers, without their attention to their mother,” he commented, “the strong thing is on February 14, sales increase by 50 percent.” , in May it goes up a little more, like 70 percent, more or less.
He considered that the economic benefit is considered very positive, since there is very high demand for natural flowers, especially for roses and tulips, in the case of Torreón.
Bañuelos Estrada said that the rose ranges in price from 30 pesos and the tulip, from 60 pesos.
“The hardest thing is in February, due to the cold weather, it rises a little, the people of Torreón look a lot, in this May season, for the tulip and the rose, also the gerbera,” he said.
The General Directorate of Consumer Studies of the Federal Consumer Prosecutor’s Office (Profeco) conducted a survey on Consumption Habits to celebrate May 10 or Mother’s Day 2024, from March 12 to 26, 2024, in 30 states of the Mexican republic.
Among the main results, it was observed that more than three quarters (76.7%) of the participants will celebrate May 10. Those who will celebrate this day, organize or attend a party or meeting with friends and family, etc. (32.3%), they will have breakfast, lunch or dinner in an establishment with friends, family, etc. (28.6%) or they will give a gift or present (20.8%), mainly.
Flowers, clothing and shoes, and a meal were the most frequently mentioned gifts. The total expenditure on the celebration that the participants estimate to be held ranges between 751 and a thousand pesos, mainly.
