Exeed, ready for market demand; energy and intelligence

Exeed, Chirey’s luxury brand, is basing its strategy on implementation of new technologies in matter of energy and intelligence both in handling and inside the cabin to drive its growth around the world.

Chao Qin, CEO de Exeedrecalled that this brand emerged in 2019 and has managed to position itself in the taste of consumers In these years, proof of this is that they have 38% knowledge of premium brand73% brand positivity and its premium brand market share has advanced 123 percent.

To be honest, the journey is full of challenges, but we built a high-end brand and so far, Exeed has ranked in different markets and continues to grow,” he commented during the Auto China 2024 in Beijing.

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Particularly because the vice president of Chery International also recalled that they have launched Exeed in markets in Europe, the Middle East, South America y coming soon Mexicowhich have different states of deployment of electric vehicles and also maintain a demand for internal combustion vehicles.

“Exeed is driven by market demand and we are currently developing internal combustion products and electric vehicles,” Qin highlighted.

In conference, he added that the brand is prepared for the future of the automotive industry and the implementation of new technologies.

New energy technologies are very important and, on the other hand, for future planning, the most important technology will be smart driving and the smart cabin,” he highlighted.

THE NEW

During the automotive fair, the brand presented three vehicles that precisely cover the varied demand of markets around the world, it was about RX PHEV, EXLANTiX ES y Exeed 08 MPV.

The model RX PHEV is a hybrid vehiclethat is, it has an internal combustion engine that is complemented by an electric motor to improve fuel efficiency.

The above allows This car offers 160 kilometers of electric range and 1,300 combined kilometersto which is added a three-speed hybrid propulsion system that allows smoother acceleration and transitions.

Additionally, it has the incorporation of the CATL M3P battery technologywhich is known for its high energy density and safety features, as well as different driving modes and vehicle charging solutions.

For its part, Exeed 08 MPV It is a type of fully electric minivan that stands out, first, for its design inspired by the theme Cyber Butterfly which offers super low aerodynamic drag for lower energy consumption and greater range, to which technologies such as side-view cameras are added.

He modelo EXLANTiX ES is also completely electric and its development is based on the strategy called NEO Premium. This translates into the use of communication technologies such as Vehicle-to-Everything (V2X) and AI-powered interactions to deliver a user experience that prioritizes security and connectivity.

While, in terms of performance, its braking system stands out, capable of decelerating the vehicle from 100 kilometers per hour to a complete stop in less than 35 meters, as well as improvements in energy efficiency and charging technology.

The brand detailed that EXLANTiX ES y RX PHEV They will be available in the global market sometime in 2024, while Exeed 08 MPV does not have a launch date yet.

XIAOMI AND ITS AUTOMOTIVE SUCCESS

Xiaomi revealed that its first electric sedan car, SU7secured the order for 75,723 units less than a month after its launch and aims to exceed 10,000 monthly deliveries in June of this year.

Lei Jun, President and CEO of Xiaomi Groupassured that they are working on increasing the production of the SU7, something possible because the brand he directs has 14 years of manufacturing experience.

This has allowed the Standard and Max versions of the car to begin delivery on April 18, while the Pro version is scheduled for the end of May.

Xiaomi aims to exceed 10 thousand monthly deliveries in June,” he added.

The CEO took the opportunity to talk about the profile of the buyers, which is very defined because they are 28% women, they are users who currently drive BMW, Mercedes Benz or Audi cars and highlights that 51.9% use Apple devices.

He added that the experience in Xiaomi SU7 will continue to improve, for example with the next operating system update HyperOS 1.1.0 Features such as wireless CarPlay support, remote control parking, city navigation, valet parking (beta) and four additional NFC wearable devices used as car keys will be introduced.

Subsequently, the arrival of HyperOS 1.2.0 at the end of May will add advanced urban navigation for ten additional cities, improved road surface perception, blind spot detection, among other features.

Xiaomi also plans to increase its customer proximity as it hopes to cover 46 cities with 219 stores and 86 cities with 143 service points by the end of this year.

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