Decision to expand operations of Independent Urdu in digital

The management of international digital news platform Independent Urdu says that considering the popularity of the website, the implementation of new expansion plans will continue in the coming years.

This announcement was made by the editor-in-chief of Independent Urdu, Bakar Attiyani, on the occasion of the two-day annual meeting of journalists of the organization from all over Pakistan in Bhuban and the federal capital, Islamabad, and asked them to think about digital formats to deal with future challenges. Will be.

He said that this digital platform will not only be strengthened in terms of quality and quantity, but its network and reach will be expanded to America and London.

The annual gathering or ‘meet’ of Independent Urdu was held last Saturday at a hotel in Bourbon on the occasion of five years of its establishment, while the presence of important personalities from different walks of life in the federal capital Islamabad on Sunday. An annual dinner was also hosted.

The purpose of this annual meeting was also to consider new ideas and proposals and to set the direction of the organization. In one session, the method of achieving personal and organizational goals was discussed.

Independent Urdu is the Urdu version of the well-known British newspaper The Independent, which is considered a reliable and authoritative news agency in Urdu in Pakistan. It was launched in April 2019 with a small experienced team. His team has doubled in size over time.

The same situation of development can be seen in the appreciation received by the readers. In this short span of time, his number of followers has crossed 35 lakhs on the social media platform Facebook alone.

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This aspect was also confirmed by caretaker Information Minister Murtaza Solangi in his address at the dinner ceremony. He said that ‘Independent Urdu has made its name in a short time.’

Independent Urdu Editor-in-Chief Bakar Attiyani, in his address to the staff on Saturday, informed about the future multifaceted plans of the organization.

Independent Urdu’s vision 2025 is called ‘We Think Digital’. He said that in the next few years, almost every news will be shown in the form of video.

The top management of the organization has also decided that the scope of Independent Urdu should be expanded not only to the United Kingdom but also to the United States, and local news will also be given place there, which may be of interest to those living in Pakistan or those who Those living in the countries should know about Pakistan.’

In order to improve the efficiency of the organization, it has been decided to increase its presence on social networking websites and to develop a system of publishing news content according to each platform.

Currently Independent Urdu is present on seven different social media platforms where users benefit from its news and information. These platforms include Facebook, X, Instagram, WhatsApp, TikTok, YouTube and Threads.

He said that in Vision 2025, besides increasing the salaries and benefits of the workers, it has also been decided to ensure the provision of better health facilities. However, more attention will be given to oblige the workers to publish and broadcast news content under the principle of ‘responsibility’ and ‘accountability’. He said that the goal of the organization is to be seen by the public as a serious and credible news organization.

For the last one and a half years, Independent Urdu has also started a program to reach the young generation of the country, especially the university students, and inform them about journalism with great success.

Bakar Attiani also announced the expansion of this program called ‘Indie in Campus’ to Karachi, Hyderabad and other cities besides Islamabad, Peshawar and Lahore, in which work with students in other universities of Sindh including University of Karachi. Shops and internship programs are included. The institution has also expressed its intention to introduce this program to more areas of Balochistan and Khyber Pakhtunkhwa.

The Editor-in-Chief of Independent Urdu also emphasized that during the implementation of Vision 2025, there will be no compromise on the quality and authenticity of all the issues of the publication and while expanding the work of the organization, their quality will be improved. will be further elevated to establish a relationship of trust with the consumers along with the authenticity of the news.