On D-2 of the New Year, poultry merchants are counting on today and tomorrow to make maximum sales and hope to achieve significant profits as well as a positive outcome of the end of the holiday period. of year.
Poultry merchants in Andravoahangy still achieved fairly satisfactory sales this year at Christmas, despite a decline in poultry sold. Indeed, if customers, many of whom ask for prices, are much less likely to make a purchase, and even if they buy, their choice is much more focused on poultry at lower prices such as ducks and chickens. , as well as traditional turkeys, long popular at festive meals, but whose prices reach peaks during such a period. This year, live turkeys are offered at prices ranging from 100,000 ariary to 200,000 ariary, depending on their weight and size. A prohibitive price for the majority of households for obvious reasons of low purchasing power. “It would be a lie to say that we hadn’t sold anything,” jokes Vola, a poultry seller for more than 15 years in Andravoahangy. More seriously, she confides that individuals are rare to buy turkeys, even at Christmas, and the “big” sales are rather sales to various companies or associations. “We were still able to sell up to 30 chickens and around twenty live ducks per day before Christmas, but now, on the eve of New Year’s Eve, customers are much rarer,” she laments. The live duck sells on average between 35,000 ariary and 60,000 ariary. On the stalls, gutted ducks are offered at 24,000 ariary per kilo. On the other hand, you have to count between 70,000 ariary and 100,000 ariary for a live goose.
Every year, poultry sales are always lower at New Year’s than at Christmas. A purchasing behavior of customers who favor the Nativity celebration over the New Year, due to not being able to spend as much for both celebrations, but this year, the decline is much more pronounced on the poultry market. Poultry merchants still hope to achieve some significant sales during the month of January, with the various occasions for presenting wishes within institutions, ministries and businesses, as well as within associations, groups and extended families.
Hanitra R.
