Los Chinese automakers believe their time has come of conquer the global market thanks to the technological and energy innovations that they are developing, which allows them to adapt to the needs of each market.
Before it was the time of America for economic reasons and later it was the time of Japan, Korea and Germany, now the Chinese time is coming,” said the president of Chery International, Zhang Guibing.
The above because, first, China is currently the largest automotive market in the world with a sales forecast of 31 million units by 2030while the second market that year would be North America with 18 million units.
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To this is added that The Asian country is the main global car exporterwith 5.2 million units at the end of 2023.
The recent KPMG study, Global Survey of Automotive Executivesfound that the Chinese auto leaders reject global trend and, thanks to this, they are the only ones that report growing confidence in the growth of the sector for the next five years.
The race to remain at the top of the automotive sector will be led mainly by companies from the United States and China, however, many organizations from the Asian giant will continue seeking to enter the United States market,” highlighted the leading partner of the IMMEX segment of KPMG Mexico, Mario Hernández.
The latter coincides with the vision presented by the president of Chery Internationalwho indicated that the company under his charge has managed to internationalize and other Chinese brands are following suit.
In the European market we are in the first phases, but unfortunately in North America and in both Japan and Korea we have not managed to establish ourselves,” he accepted within the framework of the Chery 2024 International Business Conference.
The consulting firm’s leading partner considered that, precisely to reach the North American market, Chinese brands are looking to establish plants in countries like Mexico.
In fact, Chery is reaching the Mexican market with the marches Chirey, Omoda, Jaecoo y Exeedand plans to develop a Design Center in the country this year and, further in the future, a manufacturing plant.
IMPROVEMENTS
To get ahead of its competitors, the Dr. Gao Xinhua, Executive Vice President of Chery Automobile, recalled that they have focused on developing a electrical and electronic architecture which allows its cars to offer good performance and a good user experience.
Before the more than 3 thousand people gathered, he recalled that the manufacturer has a charging technology fast that allows travel 50 kilometers with just one minute of chargingto which are added nearly 22 safety functions and platforms such as the smart cabin that offers radio, music and online video games.
Xinhua highlighted that the company managed to complete a 10-year journey in just 5 years in terms of comprehensive point-to-point movements, that is, the use of technologies such as LiDAR sensorshigh-precision cameras, processors and visual algorithms that allow the car to offer assisted and, to a certain extent, autonomous driving.
With this they developed the platform Exeed Pilot that can autonomously enter and exit ramps, intelligently avoid large vehicles or adjust the speed limit.
The executive vice president of Chery Automobile indicated that they are moving forward and proof of this is the new function Urban Navigation in Exeed Pilotwhich allows when the navigation assistant is used, that is, the car drives “on its own”, it can change lanes automatically when driving through the city.
To which is added an improvement in the tool known as Automatic Parking Assistance, since now it will be possible to use a voice command for the car, which will be very useful for many people. This is because with a voice command, “activate the parking system”, the system searches for a parking space and places the car in said space automatically.
“I think you can see that our dedication to innovation guarantees an exceptional experience that reflects the future of excellence,” Xinhua confides.
MORNINE, CHERY’S NEW BET
The Competition in the humanoid robot market continues to grownow with the Mornine presentationwhich will have both business and home uses.
It is robot is developed by Chery, the brand that owns Chirey Motor Méxicoin alliance with Aimoga will be able to both respond to questions and commands and move autonomously.
Shawn Xu, CEO of Omoda and Jaecoo Internationalindicated that the above is possible because Mornine features electric motors that operate on battery powerstarting with the hydraulic system of the Boston Dynamics biped robot, Atlas.
To which is added the use of large language models that allow verbal or written commands from humans to be accurately interpreted and translated into specific action strategies.
As for the Mornine use casesXu explained that in the first stage it could be used in sales centers or automobile showrooms.
“Uses its extensive knowledge to provide accurate answers to customer queries and provide detailed information on products and recommendations through voice or screen interfaces,” he detailed in the framework of the Chery International Business Conference 2024.
In a second stage, it will incorporate advanced capabilities such as visual recognition and autonomous navigation to guide people to specific locations. Its robotic arms could be used for demonstrations and physical operations, including assisting in vehicle handling tasks.
Lastly, it could become a home assistant by handling routine tasks, providing reminders, assisting in health management, as well as supporting elderly care and child education.
We have already begun to connect with our customers to find out their purchase intention and we will begin mass production this October and at the beginning of next year we will make the first deliveries,” explained the CEO of Omoda and Jaecoo.
MORNINE FEATURES:
- Height 166cm
- Weight 55 KG
- Hyper-realistic silicone
- 486 types of emotional language expression
- Multi-language support
- Speed of 5 km per hour
- Uses: housekeeper, shopping guide, bookstore guide, among others
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2024-05-02 10:38:45