AUSTRIA JUICE for the first time at the world trade fair for dietary supplements – 2024-05-08 09:42:50

May 14th – 16th: Beverage and flavor specialist from Lower Austria at Vitafoods Europe 2024 in Geneva

Allhartsberg (OTS) – Drinks with additional health benefits are currently the trend – not only on the domestic but also on the international beverage market. AUSTRIA JUICE, the world’s leading producer of apple and berry juice concentrates, takes this into account. For the first time, the company from Lower Austria is presenting its innovative products at the “Vitafoods Europe” world trade fair for dietary supplements in Geneva: For example, the Functional Water can help reduce fatigue, the Gut Health Drink serves as an energy source of fiber or the Immune Shot contributes to a normal diet function of the immune system. With its first presence at the world trade fair, Managing Director Franz Ennser would like to continue to position AUSTRIA JUICE as an innovative partner for the beverage industry: “The beverage industry is reacting to the wishes of consumers and the current health trend. We are therefore constantly developing our beverage base ingredients to provide additional health benefits.” But drinks that contribute to the external appearance are also in demand: AUSTRIA JUICE has a special soda in its range. The zinc it contains helps maintain normal skin, hair and nails. With the Plant Based Protein Drink Mango-Passionfruit, AUSTRIA JUICE also meets the desire of many consumers for sustainable vegan products.

ABOUT AUSTRIA JUICE

AUSTRIA JUICE is world leader in the production of fruit juice concentrates. Around 1,000 employees at 14 locations produce apple and berry juice concentrates, natural flavors, direct juices and fruit wines and supply more than 750 customers in the food processing industry in 65 countries.

Founded in 1936 as “YO – Ybbstaler Obstverutilization”, AUSTRIA JUICE has been a joint venture between AGRANA Beteiligungs-AG and RWA Raiffeisen Ware Austria AG with its headquarters for more than ten years in Kröllendorf (Lower Austria) and 14 works in Austria, Germany, Hungary, Poland, Romania, Ukraine and China. Another mainstay is flavors for the Food area (e.g. for ice cream and baked goods).

In 2023, AUSTRIA JUICE was recognized by the IMWF (Austrian Institute for Management and Economic Research) with a top 3 placement in the beverage industry category as “Innovation Winner” excellent.

Vitafoods Europe 2024

Vitafoods Europe (May 14-16, 2024) attracts around 20,000 visitors from over 160 countries every year, making it one of the most important networking events. More than 1,100 exhibitors and 50 speakers present new products, specialist knowledge, innovations and trends from the health and nutrition industry.

You can find AUSTRIA JUICE GmbH in Hall 6, Stand K271.

Datum: May 14, 2024, 9:30 a.m. – 6:00 p.m

Ort: Palexpo exhibition center, Geneva (Switzerland), Switzerland

Questions & Contact:

Mag. Cornelia Kerschbaumer, MA
Director of Marketing & Communication
cornelia.kerschbaumer@austriajuice.com