Apple is investing heavily in GenAI

New Delhi: Apple is making “significant investments” in generic AI, and it has some “very exciting things” to share with customers soon, its CEO Tim Cook has said. He said Apple felt “very optimistic about our opportunity in generative AI.” “We believe we have the advantages that will differentiate us in this new era, including the unique combination of Apple’s seamless integration of hardware, software and services, the unprecedented combination of Apple’s silicon with our industry-leading Neural Engine, and privacy.” That includes our unwavering focus on everything we do,” he told analysts during the quarterly earnings call. Reports claim Apple will integrate OpenAI’s ChatGPT and Google’s Gemini into future iPhone models. Responding to a question, Cook said, “We believe we have advantages that differentiate us there. And we’ll be talking more about that in the coming weeks.” “I think there are a number of ways that are a great fit for us. And we think we’re in a good position,” Cook said. Apple June Microsoft may announce GenAI features at its flagship Worldwide Developers Conference (WWDC) in the US.