“financefit” included in the National Financial Education Strategy – Award for modern youth education – Ruck: “Proof that business education belongs on a new level”
Vienna (OTS) – Further success for the Vienna Chamber of Commerce’s “financefit” financial education campaign. The Federal Ministry of Finance has now included the initiative, which is aimed primarily at teenagers and young adults, in the National Financial Education Strategy. “For us, this is a great award and proof that our modern approach gets to the heart of the issue,” says Erwin Hameseder, initiator of the campaign and chairman of the banking and insurance division at the Vienna Chamber of Commerce. For Walter Ruck, President of the Vienna Chamber of Commerce, one thing is certain: “Financial and economic education is becoming increasingly important. It’s time to take it to a new level and firmly anchor it in the curriculum of Austrian schools.”
The financefit campaign of the Vienna Chamber of Commerce
In collaboration with the banking and insurance division as well as financial service providers, insurance brokers and agents, the Vienna Chamber of Commerce is promoting more financial knowledge among young people with an information campaign. A TikTok channel was set up for the main target group of 14 to 29 year olds. 60 videos have so far generated around 9 million views, around 6,000 followers and more than 25,000 likes.
Questions & Contact:
Vienna Chamber of Commerce, press and newsroom
Mag. (FH) Stephan Fuchs
T. 01 51450-1465
E. stephan.fuchs@wkw.at
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