This distributor from Pontedeume, with 40 years of history, was born with the sale of sweets and has grown to have two own brands of broths, Jaxé, and a Galician liquor store, Rodríguez Fachal.
01 January 2024. Updated at 1.04pm
It all came from candy. José Juan Rodríguez Fachal (Pontedeume, 64 years old) grew up in the Bar de Jaxé, a “long-standing” village tavern that his parents ran in the Eumesa parish of Centroña from 1964 or 1965 until they retired. In addition to being a grocery store and a cafe, his mother prepared meals to order. His father was a bricklayer and he studied electricity and began a career as a naval expert, which he abandoned shortly after. THE labor crisis that the industrial reconversion involved in the Ferrol estuary has left him without job expectations. “At that time there was a man, Carlos Saavedra, now deceased, who sold trinkets in the house of my village, and he offered me to do business with him, as a freelancer, with a commission on sales”, recalls this man of affairs of Eumes.
What helped him was the self-confidence he had developed in the family business, since he was a child, in his daily relationships with people. He was good at the job and in 1984 he created Rodríguez Fachal and Hijos Distributions, subsequently incorporated as a joint-stock company, with headquarters in Centroña. He started selling sweets and dried fruit to kiosks, shops and bars and soon incorporated all types of food, except refrigerated products, and drinks. “People ask and we put a little bit of everything,” he explains. Its market extends in the area of Narón, Ferrol, Fene, Ares, Cabanas, Pontedeume, Miño, Sada and Betanzos, with some customers in the Corme area, exclusively for the articles of its brand.
This eumés provides wholesale supplies bars, restaurants and pizzerias (which represent 80% of its turnover) and small “historic” shops, to which it regularly delivers a wide selection of preserved fish and vegetables, oil, sausages from Zamora and Salamanca, coffee, wines from denominations of origin and the most well-known labels in Spain, all types of liqueurs or soft drinks… And more than fifteen years ago this entrepreneur launched his brand of herbal liqueurs, coffee and cream, Rodríguez Fachal. «Allow me to say something pleased [risas], they are spectacular. “I think there are few markets like these,” she points out. The Xestal distillery, in Ribadavia, produces the liqueurs sold by Rodríguez Fachal and which, depending on demand, “taste moito”. He also has a wine brand, Jaxé, in reference to his father’s nickname, which comes from Destilerías Riojanas.
The house brands reflect this businessman’s declaration of “quality”, the formula, the repression, “so that in the end we win”. Without leaving any choice to the customer who «what he is looking for is the price». In commercial companies, there is a lot of expertise: «With the product that everyone has, the price has to be adjusted a lot; It is the brand that xeras ti semper tes mais cancha». Ensure that only in Pontedeume operates a thirty salespeople from different companies, whose catalog coincides in a very high percentage. It is said that sales will triple during the summer, as the population grows in its area of influence. Christmas offers a break to the long winter, also thanks to corporate gifts. «We are distributors of the Valencian company Sierra de Padelma, which has a large catalog of Nadal baskets. Our customers choose the product they want and we deliver it. Some comment it to others because they are happy and so on,” he thanks.
This Eumesan distributor managed to invoice 1.5 million euros and today there are around 900,000. “We were five people, today we are three, a boy from Narón, one from Pontedeume and me […]; with fewer employees you invoice less, because the higher the volume, the more income, but you also have fewer expenses and earn more”, he reasons. Among its neighbors in Centroña, the warehouse of this distribution company functions like a village shop where they go shopping, “with no price difference” compared to the rest of his customers.
With his 64th birthday in October, four children, all in careers and not linked to the family business, and a granddaughter, Fachal, as he is known outside Centroña (he retains his paternal nickname in his immediate vicinity), recognizes that he is saddened by time of retirement.
Filed in:Electricity Galician Rias
2024-01-01 13:31:05
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