Vivo unveils new campaign for women empowerment

Hyderabad: Leading smartphone brand Vivo has unveiled its latest digital campaign, ‘The Seat – Celebration of Women in STEM’. The campaign is an extension of Vivo’s ongoing nationwide initiative ‘Women in Science, Technology, Engineering and Mathematics (STEM)’. The campaign video highlights the critical need to foster a supportive environment for women in STEM domains. It highlights the barriers faced by women wishing to pursue STEM education and careers, especially those from disadvantaged socio-economic backgrounds. Geetaaj Channana, Head of Corporate Strategy, Vivo India, said: “At Vivo, we envision a world filled with joy, that embraces inclusivity and fairness for all. Despite remarkable progress in Indian society, the harsh reality That about 86 percent of Indian women face barriers to pursuing careers in STEM fields.