Vivo Energy Madagascar, exclusive distributor of Shell products in the country, marked a white stone the 25th anniversary of the presence of the Shell brand on the island. This emblematic event, celebrated in the presence of the CEO of the Vivo Energy group, Mr. Stan Mittelman, brought together high -ranking personalities, including Prime Minister Ntsay Christian, stressing the company’s deep commitment to Madagascar’s economic and social development. A quarter of a century of innovation, resilience and partnership which propels Vivo Energy to a sustainable and inclusive future.
A birthday under the sign of recognition and ambition
The ceremony, held in a festive and solemn atmosphere on Tuesday evening at Novotel, in Ivandry, was an opportunity for Vivo Energy to reaffirm his strategic position in Africa and the Indian Ocean. Stan Mittelman, CEO of the group, made an official visit to Madagascar, highlighting the importance of the country in the continental strategy of the company. In his inspiring speech, he has praised the achievements of the last 25 years: “These 25 years mark an important step in the history of the Shell brand in Madagascar. We remain determined to invest, innovate and support communities, to continue to bring energy in a responsible and sustainable manner ”. Mr. Mittelman paid tribute to the team of Vivo Energy Madagascar for his resilience and his successes, while thanking the Prime Minister for his key role in privatization 25 years ago, as well as the Minister of Energy and Hydrocarbons for fruitful collaborations. He underlined the solidity of the company, present in 28 countries with more than 4,000 service stations, and its ability to combine economic performance and social responsibility. “Vivo Energy Madagascar fully embodies what we want to build: a solid, modern, committed company listening to its customers, suppliers and communities,” he said. By evoking the future, he insisted on agility in the face of energy transitions, comparing the company to a united football team, in reference to the commitment of Vivo Energy in sport, such as support for the Barea of Madagascar during the Chan.
For his part, Mr. Adel Saadallah, Managing Director of Vivo Energy Madagascar, shared an emotional and prospective vision: “In the year 2000, the Shell brand entered Madagascar. It was a historical turning point. Today, we are starting a new phase under the sign of innovation, societal commitment and sustainable performance ”. He highlighted initiatives such as the launch of Shell Fuel Safe, a more efficient and ecological fuel, as well as investments in modern infrastructure: connected stations, digital payments and solar panels. Mr. Saadallah also underlined the importance of human capital, with training for young talents and the promotion of diversity, without forgetting CSR projects such as the transformation of pallets into school benches.
Strong institutional support for a dynamic energy sector
The presence of Prime Minister Ntsay Christian, who piloted privatization in 2000, gave a historical dimension to the event. The speech of Mr. Cydolain Raveloson, director general of the Malagasy Office of Hydrocarbons (OMH), has transmitted the apology of the Minister of Energy and Hydrocarbons for his absence due to health reasons, while congratulating Vivo Energy for his contributions. “In a quarter of a century, you built much more than a network of 78 service stations. You have contributed to economic development, created jobs and strengthened energy security, “he said. Mr. Raveloson, who participated in the privatization process in the 1990s, reaffirmed the government’s commitment to a reinforced public-private partnership. He insisted on the need to invest in rural areas, to respect environmental standards and to ensure continuity of supply in the face of international uncertainties. “The State is ready to support these structuring projects for an accessible, sustainable and inclusive energy,” he concluded, wishing a happy birthday and an additional 25 years of success to Vivo Energy Madagascar. With 78 service stations through Madagascar, Vivo Energy continues to support key sectors such as mines, construction, industry, transport and marine energy, providing fuels, lubricants and solar solutions.
Vivo Energy: a Pan -African leader at the service of the future
Based on values of excellence, security and integrity, Vivo Energy operates in 28 countries in North, West, East and South Africa, as well as in the Indian Ocean. Its network of more than 3,900 service stations under the Shell and Engen brands, supplemented by exports of lubricants, serves a diversified clientele. The company employs around 6,000 people and, via Shell and Vivo Lubricants BV, ensures the production and distribution of quality lubricants. Beyond fuel and station services (shops, cafes, restaurants), Vivo Energy provides B2B and solar energy solutions for various sectors.
This anniversary is not only a retrospective: it is a springboard to the future. Vivo Energy Madagascar, faithful to its mission, undertakes to innovate for responsible energy, supporting the economic and societal growth of the country. Together, with its partners and communities, the company draws a path of passion, courage and confidence for the next 25 years.
Highlights that illustrate Vivo Energy’s commitment
The celebration was punctuated by key moments demonstrating the local anchoring and the innovation of Vivo Energy:
• Meetings with stakeholders: a dedicated evening allowed the CEO to exchange with employees, institutional and private partners, reaffirming commitment to energy, innovation and sustainable development.
• Visits to service stations: Mr. Mittelman inaugurated the new Shell Select stores at Shell Avradrano Ambohitrahaba and Shell Bakoly Ankadifotsy stations, highlighting international standards that improve the customer experience in Madagascar.
• Societal commitment: as part of his CSR, Vivo Energy has given recycled tables-bar, a reading corner and school kits at AmboHipo public primary school, illustrating his contribution to the education and well-being of communities.
M-CL023616