Viral! Weird Jeans with ‘Bed Wetting’ Model, Sold for IDR 13 Million

JAKARTA – The ‘eccentric’ jeans collections from several well-known brands have recently been in the spotlight. One of them is a collection of jeans full of mud once worn by Hollywood celebrity Kylie Jenner.

Well, recently a viral appearance on social media appeared to be jeans that were no less ‘eccentric’. The reason is, the jeans from the British-Italian brand, JORDANLUCA, have wet details in the middle, making it look like the wearer is ‘wetting the bed’.

One of the portraits of the appearance of ‘wetting’ jeans was uploaded to the Instagram account @upnextdesigner. In the portrait, you can see that the blue jeans have a darker palette due to the wet effect at the crotch. In fact, in the description of the Instagram account upload, the ‘bedwetting’ pants were successfully sold for USD 811 or around IDR 13 million.

“The internet was shocked by these jeans because they were priced at $811 USD for ‘bedwetting’ denim jeans by designer Jordan Luca,” wrote the account, quoted Thursday (2/5/2024).

For your information, JORDANLUCA is a men’s clothing brand owned by Jordan Bowen and Luca Marchetto, who previously worked for Jil Sander, Vivienne Westwood, and Erdem.

Instagram @upnextdesigner

The designer pair’s collection combines Italian heritage menswear with the buzzing energy of London, reinventing contemporary menswear to suit a more transgressive generation. The majority of the collection features intricate details and luxurious tailoring combined with urban sensibilities and streetwear tropes.

Debuting at London Collection’s: Mens for Spring/Summer 18, the designer pair has been widely praised by fashion “experts” such as GQ, Vogue Italia, and Hypebeast.

(tsa)