Rotterdam, Netherlands, March 26, 2024 (ots/PRNewswire) – Unilever Foods Solutions presents “Future Menus 2024” eight global trends that will have a lasting impact on the gastronomy of the future. The most important changes expected in 2024 include the increasing demand for new taste experiences and plant-based dishes as well as the maximization of Resources to reduce food waste in the kitchen.1 In line with the “Future Menu Trends 2024”, Unilever Food Solutions provides a wide range of assistance, recipes and practical tips based on feedback from 250 culinary specialist advisors worldwide and from more than 1,600 cooking professionals in 21 countries were collected via UFS e-Panels. The aim of “Future Menus 2024” is to support restaurants around the world in meeting the changing needs of guests. To this end, the following eight trends were identified: “Flavour Shock”, “Low-Waste Menus”, “Plant Powered Protein”, “Irresistible Vegetables”, “Local Abundance”, “Modernised Comfort Food”, “The New Sharing” and “Feel-Good Food”.
Flavour Shock
Known for spending heavily on dining out and regularly making food decisions based on social media content, Generation Z is influencing eating habits around the world. The “Flavour Shock” trend highlighted in “Future Menus 2024” is characterized by special, surprising flavor combinations, and well-known rules are completely thrown overboard. For example, modern burgers, pasta or chicken are combined with authentic Mexican sauces such as salsa poblana made from roasted poblano chilies.
To support chefs in creating such new flavor combinations, the Culinary Advisory team demonstrates various key techniques. In addition to cooking methods such as smoking, curing and fermenting to combine different flavors and textures, products are used that enhance the flavors of a dish while reducing cooking times. Cooking aids such as the bouillons and seasonings from Knorr Professional are used for this purpose.
Low-Waste Menus
For 48% of Generation Z, the environmental friendliness and sustainability of a product or service are the most important criteria when making a purchase decision.3 There is also an increasing demand for “low-waste menus”. In view of sustainability awareness, 65% of the restaurateurs surveyed* This trend is the most important and even expect it to increase further.4 To help catering establishments meet guests’ expectations, Culinary Expert Advice provides various techniques for making full use of food, including tips for using up leftovers.
Irresistible Vegetables
When it comes to offering plant-based options, diners continue to look for more variety – after all, the trend toward flexitarianism is reportedly on the rise. In keeping with this, “Future Menus 2024” highlights the “Irresistible Vegetables” trend. Generation Z is most interested in vegetarian, vegan and body-conscious nutritional options.5 Unilever Food Solutions has noticed increasing demand for Hellmann’s Vegan Mayo, with annual growth of 50% recorded over the past two years.
From cooking professionals for cooking professionals
“Unilever Food Solutions is a company run by cooking professionals for cooking professionals,” explains Star Chen, CEO of Unilever Food Solutions. “The combined expertise of our global network of chefs flows into all of our entrepreneurial actions and thinking, including product development for our power -Brands Knorr Professional and Hellmann’s,” continued Chen. The focus is on solutions that help prepare outstanding dishes – in the shortest possible time. “Products that shorten kitchen prep time while satisfying consumers’ growing appetite for trendy foods are growing steadily and now account for 20% of Unilever Nutrition’s global business,” adds Chen. Unilever Food Solutions provides ideal assistance with recipe inspiration, training and professional products to quickly and easily implement current trends in the kitchen. The products are used by more than 3 million restaurateurs around the world and contributed to double-digit growth in business in 2023 Unilever Food Solutions.
The “Future Menus Trend Report 2024” is available for download at ufs.com/future-menus.
1. The Forge Trendsetter Report, Juli 2023. 2. GlobalData Economy TrendSights Analysis: Experience Economy, 2023. 3. GlobalData Global Consumer Survey, Sustainability & Ethics, Q2 2023. 4. Kantar e-Panel Global Trendsetter Report, August 2023. 5. Gen Z Is Craving A More Sustainable Food System, McKinsey & Company, 2022.
About “Future Me.”nus 2024″
The Future Menus Trend Report 2024 was created based on reliable, global data and extensive input from chefs, including industry reports from leading third-party providers and social media analysis using 77,000 keywords representing 69 million searches in more than 21 countries. Added to this are perspectives from 250 Culinary Consultants from Unilever Food Solutions and in-depth feedback from more than 1,600 chefs in 21 countries worldwide via UFS e-Panels. The report’s findings have been translated into practical, action-oriented solutions for restaurateurs everywhere implemented around the world, including recipe suggestions, preparation techniques and ingredient solutions that operators can use for their menus. The eight “Future Menu Trends 2024” are: “Flavour Shock”, “Low-Waste Menus”, “Plant Powered Protein”, ” Irresistible Vegetables”, “Local Abundance”, “Modernised Comfort Food”, “The New Sharing” and “Feel-Good Food”.
About Unilever Food Solutions
Unilever Food Solutions, part of the Unilever Nutrition Business Group, operates as a dedicated supplier to the foodservice industry in over 70 countries. With more than 250 professional chefs and the Knorr Professional and Hellmann’s brands, the company offers world-class products, menu solutions and comprehensive training and support for kitchen teams. The “Future Menus Trend Report 2024” provides chefs with exciting recipe inspiration and sustainable menu ideas based on current trends. Further information can be found at www.ufs.com.
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