It’s not every day that a new specialty channel launches in Quebec. This is what the TVA Group does this Thursday, distributing QUB radio on TV with all its top hosts.
In addition to Mathieu Bock-Côté who inherits his show presented from Paris (Monday to Thursday, at 8), QUB highlights, during the week, Alexandre Dubé (from 6), Richard Martineau (from 9), Benoit Dutrizac ( from 11.30am), Yasmine Abdelfadel (from 2pm), Sophie Durocher (from 3pm) and Mario Dumont (from 4pm).
In fact, the regular users of digital radio, which has been on the air for five years, will meet there. The cameras will now film all the programs live, from 6am to 6pm, to broadcast them on Helix (channel 70) and illico (channel 651) for Videotron subscribers. The QUB channel will also be offered to Telus subscribers.
- Listen to the first editorial in the history of QUB on television, created by Alexandre Dubé, on his morning show.
In the evenings QUB will rebroadcast the best segments of the day, and on weekends we will offer other original content, including podcast productions.
“We do radio on TV, all in a podcast universe,” the general director of QUB and the “Guide de l’auto”, Jean-Nicolas Gagné, told the QMI agency.
Jean-Nicolas Gagné, general director of QUB radio. Photo QMI Agency, JOEL LEMAY
Launching a digital radio in 2018 and a podcast library, QUB innovated while Quebec was lagging behind in this area, unlike the United States or Europe. The arrival of QUB on TV is an opportunity to go further, according to Gagné, who promises a lot of authenticity through the analysis of current events and opinions.
“We want to showcase our content on as many platforms as possible, be they audio, audiovisual or digital. We innovate because we believe in our content and no longer want to limit it to audio. There is still a gap to fill for this type of offer in Quebec and I am sure that we will catch up,” he indicated, adding that the visual style of QUB has been “modernized” for the opportunity to better adhere to the atmosphere of the conversational podcasts.
“The trend is already well established in the United States, particularly in sports, to take podcast products and place them on traditional channels. Our goal is to expand our audience, show how mature our product is and gain followers.”
A “historic moment” for Richard Martineau
Richard Martineau, columnist also in The Montreal newspaper and which we see in the morning on LCN, evokes a “historic moment” saying that “radio has never come this far”.
Richard Martineau Photo QMI Agency, JOEL LEMAY
“Almost all radio broadcasts in France are available visually, there are cameras. It’s another thing to hear people talk than to see them. If you say something ironic, it shows on your face that you don’t mean what you said. I like to use humor and it comes out better on TV. I went to Dollarama first and bought a lot of patents to add fun stuff. It’s not because we deal with current affairs that we have to have funereal faces. I find it very exciting to be on television.
Return to TV for Benoit Dutrizac
Benoît Dutrizac talks about “laboratory”. “We make news every day on the radio and we will do it on TV too. I think we’re creating a phenomenon, we’re creating something original by coming to television. Limited resources require creativity. You may not have the budget to do exactly what you want, but you find a way to be bold and original.
Benoît Dutrizac Photo QMI Agency, JOEL LEMAY
For his part, the president of the Professional Federation of Journalists of Quebec, Éric-Pierre Champagne, welcomes the arrival of QUB radio on television. “It’s always interesting to see new voices providing information and where there are public debates. Especially at a time when the media is going through numerous difficulties. Good news is rare and this is interesting,” he underlined.
Next move
For the moment, QUB is installed near the Berri-UQAM station, but in a few months the teams will move to new state-of-the-art facilities where they will meet with The Montreal newspaper and VAT. Instead of having just one full talk studio, they will be able to operate two at the new address, 4545 Frontenac, in Montreal, which will allow them to produce more content.
Many collaborators
QUB is many collaborators and many current meetings in which current and social issues are animatedly debated.
Alexandre Dubé, Yasmine Abdelfadel and Benoît Dutrizac Photo Agence QMI, JOEL LEMAY
Collaborators include for example Jean-François Baril (sport and society), Yves Daoust (economics), Maxime Deland (judicial news), Nicole Gibeault (judicial news), Michel Girard (economics), Francis Gosselin (economics), Antoine Joubert (automotive), Amir Khadir (politics), Luc Laliberté (American politics), Emmanuelle Latraverse (politics), Anne-Marie Ménard (sexuality), Antoine Robitaille (politics), Félix Séguin (legal news and organized crime) and Stéphanie Villeneuve (culture).
Without forgetting the principals Normand Lester and Gilles Proulx, who will share their opinions and expertise in various QUB meetings.
2024-01-11 11:10:00
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