Viewing rates for the month of Ramadan, up to the 25th of the holy month, highlighted the dominance of the National Radio and Television Company’s channels during prime time with a viewing rate of 40 percent, with a strong and remarkable growth compared to the same period last year of 23 percent.
A press release from SNRT, obtained by Hespress, explained that “Al-Oula” has established itself as the umbrella channel for the Moroccan family par excellence and the number 1 in Moroccan drama, after it topped the viewing rates in prime time, which coincides with the iftar period, recording the highest viewership rate of 34.4 percent. A strong growth rate of 35.4 percent compared to the same period last year. Thus, “The First” was able to attract 5.6 million viewers on average, and a total of 13.8 million spectators during prime time and breakfast.
The same source explained that this result was achieved thanks to the rich and diverse offer of entertainment, humor, news, culture and drama programs aimed at adding Moroccan vitality and privacy to the Ramadan days and evenings for viewers. The channels of the National Radio and Television Company won the bet of consolidating their position as the first television choice among Moroccans during Ramadan.
In terms of the distribution of viewing rates according to the nature of the programmes, the report adds, the comedy series “Awlad Yaza” topped the list of “Awwala” programs in terms of viewing rates during the breakfast period, with an average of more than 6.7 million viewers, while the series recorded the highest viewing rate with 8.2. Millions of spectators, equivalent to 38.8 percent of the audience share and more than 8.7 million cumulative views, making it the series most watched by Moroccans during the iftar period.
The same source reported that while the “Ash This” series achieved a total of 10 million cumulative views, while 6.3 million viewers followed it, which represents 34.4 percent of the audience share, the second season of the “Salah Wa Fati” series, in turn, was able to achieve remarkable success with an average following. It reached 5.6 million, recording a total of 7 million and 100 thousand cumulative views and 33.3 percent audience share.
The communication stressed that the strong attachment of viewers to the “Oula” channel does not stop at the comic works, as the dramatic productions represent a strong point in the channel’s identity, pointing out that it has dedicated this season its leadership in drama, as it succeeded in raising the viewership rates for this category through the series “Dar.” Al-Nisa,” which achieved more than 9.4 million views combined. The series was watched by more than 6 million and 100 thousand spectators, achieving an increase of 7.8 million, and a share of approximately 40 percent.
On the other hand, after its return in an innovative season, the “Al-Sahaha It’s OK” program succeeded in attracting 4.8 million viewers, or approximately 32.5 percent of the audience share.
The radio and television reported that the prominent development in viewership rates for the National Radio and Television Company’s services in Ramadan 1445 also included the eighth channel “Tamazight,” which was distinguished by recording an important growth in viewership rates and audience shares, contributing to strengthening the broad base of viewers for the National Radio and Television Company’s channels, and confirming Its leadership in the audiovisual sector.
In this context, the fourth season of the leading series “Baba Ali” succeeded in attracting 1.5 million viewers on average, achieving remarkable success for the “Tamazight” channel, especially in the southern region, where approximately 1 million viewers watched the series, or the equivalent of 37.2%. Of the audience share in this region.
It is noteworthy that the Ramadan offer on the National Radio and Television Company’s channels during the current Ramadan (1445 AH/2024 AD) consists of a package of programs that are in harmony with the general specificities of the identity of each channel, with care being taken to respond to the tastes of all age and social groups through rich and diverse spaces of entertainment. Humor, news, culture and dramas.
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2024-04-11 13:01:36