The problem of making money from ‘dirty’ livestreams

At the meeting, Mr. Nguyen Van T. realized that posting the above videos was against the law. The Department of Information and Communications of Thua Thien – Hue province also made a record of administrative sanctions against this individual.

Similarly, at the funeral of artist Vu Linh, in March 2023, in addition to disrupting order at the funeral venue, many streamers also deliberately “made headlines” and posted false information to “get likes”. “view sentence”. For example, a series of videos containing false content such as “Hoai Linh announced on behalf of Vu Linh’s will”, “Tai Linh went to the airport directly to pay his respects to Vu Linh’s funeral”… on Youtube reached hundreds of thousands. views in just a short time.

Although in recent times, many cases of livestream posting “dirty” content and false information on social networking platforms have been handled by the authorities, this situation has not yet decreased, because many people because making money still follows content that violates the law.

According to Mr. Nhan Nguyen, a person working in the field of Digital Marketing in Ho Chi Minh City, with the goal of making money, many people doing livestreams are now looking for ways to “catch views”, regardless of the content they do. including “dirty” content. In the case of streamers harassing others, or the solemnity of funerals, as well as crowded activities… legally, if there are enough grounds, these people can be handled for disturbing public order.

However, from a media perspective, there is still a gap when the law does not specifically regulate the use of other people’s images for commercial purposes. Forms of making money through advertising that use other people’s images on social networking platforms currently do not have specific legal guidelines so that the person whose image is used can claim their rights. . That’s why “dirty” livestream activities continue to exist.

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Sharing the same opinion, Mr. Le Hoang Minh, a person working in social networking services in Ho Chi Minh City, shared that livestream activities have now been included in the Decree replacing Decree 72/2013/ND-CP by the Ministry of Information and Communications. manage, provide and use Internet services and online information. Accordingly, only licensed social networks and users who provide complete personal information can carry out this activity. However, we need to consider the aspect of using other people’s images for commercial purposes. Many people have their personal images included in “dirty” livestream content to make money, so how should we handle it?

At the same time, coordination between relevant departments and service delivery platforms is needed to thoroughly handle this “problem”.

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