Among the contestants in the finals of Rap Viet season 3, Phap Kieu is the next name to run the show continuously. 24k.Right once received as much attention as Double2T, but stagnated because a series of products failed to make an impression on the market. TEZ, Huynh Cong Hieu, Lil Grace, SMO and Mikelodic’s activities are not too prominent.
Contestants with great appeal like Quang Anh have an advantage after the program.
Many candidates struggled
When Rap Viet season 3 aired, any contestant received attention overnight. A contestant in Rap Viet season 3 expressed his opinion Tien Phong: “Vietnamese rap is like a cover that helps every contestant become flashy quickly. When dozens of people, with very famous names as coaches and judges join forces, it is inevitable that Vietnamese Rap gets attention. However, when the cover of Vietnamese Rap is gone, everyone goes home, everyone will return to reality and quickly realize where they stand if they rush into the market.
The most popular contestants after Rap Viet season 3, such as Double2T, 24k.Right, Quang Anh, Phap Kieu, and Lil Grace, have the biggest advantage as they have been the center of attention since the game show took place. Meanwhile, the remaining contestants struggled because their name coverage was not high, leading to not many shows after Rap Viet. This group of contestants must work many times harder to become famous.
To be famous, they must have good products, but to do this, they need to have good economic potential. This is a vicious cycle, and it’s not easy for rappers to find a solution.
Rap Viet’s crew supported the contestants with everything, from costumes, music production costs (beat making, recording, mixing, mastering), to performance staging, and most importantly, solving problems. effective plan for promoting and marketing music to audiences. For a solo rapper, the total cost to fully implement a professional product release process can be up to tens or hundreds of millions of dong. When faced with having to rebuild from scratch, the majority of Vietnamese Rap contestants could not meet the requirements and that is why many rappers were gradually left behind.
Compared to seasons 1 and 2, Rap Viet season 3 has many more successful contestants, but the rate only fluctuates at 10 to 20% of the group that makes it to the recording round. Among the thousands of rappers who registered for the casting of Rap Viet season 3, only a few reached their destination and opened up a potential path. That is the fierceness of the current Vietnamese rap market, as well as the general context of the Vietnamese music industry.