After winning The Voice, Ali Hoang Duong did everything he could to advance his career. However, until his latest product, the male singer’s impact was still modest.
Ali Hoang Duong took advantage of the heat when participating in the game show Anh trai say hi, releasing the MV Dung noi la on the evening of August 18. After 3 days, the MV only attracted more than 100,000 views, with low interaction index on the platforms.
During the “golden” period, which usually fluctuates between 3 and 5 days after release, Ali Hoang Duong could not enter the “trending top” or “trending” charts on some social networking platforms, proving that the male singer’s appeal is still modest.
The Voice 2017 champion is facing fierce criticism because of the offensive content of his new MV. With so many negative signals, it is not surprising that Ali Hoang Duong failed once again, despite investing heavily in the product.
The effect in Say Hi Brother has not been able to “carry” Ali Hoang Duong.
Difficult
Before appearing on the game show Anh trai say hi, Ali Hoang Duong’s name had almost disappeared from the market for the past 4 years. The resonance of the game show’s appeal helped the male singer somewhat rise, creating an impression with his comprehensive voice, choreography, appearance and performance skills. This is a rare opportunity for Ali Hoang Duong to release a product, when there is quite a good momentum behind him.
The song “Don’t Say” starts with a Pop Ballad section, included in Ali Hoang Duong’s released product. Then, the song changes direction to a completely different color. Producer Nimbia is the composer and arranger of “Don’t Say” with a style inspired by popular music in the 1980s and 1990s, mixed with some modern electronic sounds.
The lyrics of Dung Noi are not very special, lacking the necessary highlights to help the product stick to the audience’s ears the fastest. Nimbia creates an attractive mix, with clear structure and depth. Ali Hoang Duong’s voice is inherently soft, “sexy”, suitable for this type of music. Overall, the quality of Dung Noi is much better than Ali Hoang Duong’s recent series of products.
However, Dung Noi La has few elements to become a hit. First of all, the musical material of the song may be novel and elaborately invested, but it goes against the current trend of Vietnamese music. Ali Hoang Duong follows in his own footsteps, when similar to the failed products, Dung Noi La is still vague in terms of content and easily falls behind.
Since The Voice 2017, Ali Hoang Duong’s music has always been like that. The male singer has invested a lot, constantly changed, and sought out many different teams, but still lacked something to create a hit. From Dance, Latin, Ballad to Retro music, Ali Hoang Duong has experimented with almost everything.
In the early stages after The Voice 2017, the male singer wanted to go big, trying his hand at heavy music but failed. For the past three years, Ali Hoang Duong has turned back to making Ballads but the situation has not improved.
After a series of invested MVs, Ali Hoang Duong’s career is still struggling.
From a market perspective
Ali Hoang Duong in Anh trai say hi and when returning to the Vietnamese music race are two opposite faces. In the game show, the singer born in 1996 is not in the group of “Anh trai” with the greatest attraction. But at least the spread of the name Ali Hoang Duong still exists. The performances with the participation of Ali Hoang Duong, separated in the male singer’s solo segments, create a quite good effect online, especially on the TikTok platform.
So why is Ali Hoang Duong’s product release and the market audience’s support for the male singer not that great?
Ali Hoang Duong in Anh trai say hi is similar to what happened in other game shows that the male singer participated in, such as The Voice and The Heros. Ali Hoang Duong is a well-rounded singer, bright on stage, with a voice suitable for handling many different genres of music. With a game show that requires each performance to be elaborately staged and create breakthroughs, Ali Hoang Duong has the high practicality to shine there.
Stepping out of the competition, in the music market, what Ali Hoang Duong has to do is much different. The male singer’s problem is no longer to use all his skills for each performance to survive on the game show.
When releasing a product to the market, the possibility of success will depend on the suitability of the product, especially the potential for re-listening. Ali Hoang Duong will choose the content for the song, make the MV and have a plan to promote it.
The MV “Don’t Say It” has not yet made an impression in terms of music, and is being criticized for its offensive content. From another perspective, the investment of Ali Hoang Duong and his personal team in product promotion is lacking in highlights compared to recent “viral” songs.
After 7 years, since The Voice 2017, Ali Hoang Duong is still struggling. The male singer is increasingly losing ground as he cannot build a solid support platform. The indicators of social network interaction from the artist channel, coverage on output platforms for release (YouTube, digital music) of Ali Hoang Duong are completely out of breath compared to a series of other artists.
The audience still feels sorry for Ali Hoang Duong. The male singer has enough musical qualities to be an influential singer. However, in the Vietnamese music market, success sometimes does not come from personal qualities, but is influenced by a series of other external factors.