The Dubai Shopping Festival concluded its 29th session, spanning 38 days, during which it showcased numerous entertainment activities, promotions, awards and celebrations, which helped revitalize the retail, tourism, hospitality and of entertainment in the Emirate of Dubai.
The festival also gave the opportunity for local small and medium-sized businesses to sell their products and for musicians and artists to present their best creativity.
More than 200 artists participated in the festival in 45 concerts and 14 sporting events were organised, including the “Hancock 24 Hour Challenge”, the Dubai Marathon, the “Dubai Invitational” golf tournament, the Dubai International CrossFit Championship and the Dubai Grand Gara Prix, a historic grandstand and many exciting races.
Festival audiences enjoyed 26 live shows and performances at 46 locations across Dubai featuring international artists such as Russell Howard, Omid Djalili and Michael McIntyre, as well as the Blippi show at Coca-Cola Arena and 200 performing arts events in many locations. entertainment destinations in Dubai, such as Dubai Opera, “La Perle”, “Coca-Cola Arena”, “Global Village” and others.
The event offered hundreds of opportunities to win valuable prizes, with 436 winners receiving prizes worth Dh25 million in 436 draws held during the festival.
The Dubai Shopping Festival showcased the best retail experiences across sales, pop-up markets, international brand events and more, with participation from over 100 malls and 850 brands across more than 3,500 stores.
To support the small and medium-sized business sector in Dubai and help strengthen the city’s cultural fabric, 350 local and regional entrepreneurs and vendors at this year’s edition of the festival had the opportunity to showcase their various products in many Dubai destinations, including “The Hub” food festival and “ICONS” exhibition, fashion, Al Freej market and more.
The “Etisalat MOTP” market provided an alternative shopping concept during the festival, and the brand new “Canteen
The 11th edition of the Etisalat MOTP market during the festival achieved great success, as the number of visitors doubled compared to last year, reaching 157,554 visitors in 10 days.
Every day of the festival was a celebration thanks to the unique light shows across Dubai and the drone show sponsored by Emirates Petroleum, which was held twice each night on Bluewaters and The Beach GBR, with over 30,000 drones taking part. , dazzling fireworks displays took place as part of the “Dubai Lights” event and the city sky was lit up at 5 locations with a special show during the “321 Festival” at “Skydive Dubai”.
Ahmed Al Khaja, executive director of Dubai Festivals and Retail Corporation, which organized the festival, said that this edition created wonderful moments and memories for both residents and visitors and enabled retailers and startups to reach new customers .
He added: “Since its launch in 1996, the festival has developed every year, as this year hosted a number of new events, including “321 Festival” and “Canteen” and “Dubai Ringtones” in the largest edition of Always.
Al Khaja thanked the government and private sector teams, strategic partners, events and marketing partners for their commitment and dedication in organizing this illustrious edition of the festival.
The Dubai Shopping Festival was supported by the main sponsor, Jumbo Electronics, and a number of strategic partners, including Al-Futtaim Group, Dubai Festival City Mall, Festival Plaza, Al Saif, Al Zarouni Group, Mercato, Abdul Wahed Al Rostamani Group, and Bluewaters, City Walk, Emirates Airlines, ENOC, Etisalat by E&M, Majid Al Futtaim, Mall of the Emirates, City Center Mirdif, City Center Deira and Nakheel Malls, Ibn Battuta Mall. “Dragon Mart 2”, “Palm West Beach”, “Nakheel Mall”, “The View”, “The Beach” and “The Outlet Village”
2024-01-17 14:21:41
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