The companies that became “one” with the product

^«Google it’ we say to a friend who seems incredulous at a news we carry. “Are you staying in a hotel or an Airbnb?” we ask another friend who is going on vacation. “Get the Black&Decker to put a screw in” says a handyman, even if the machine is another brand. At the same time, a student “skyps” with his parents and is looking for his mother’s “tappers” to return them to her.