AS I talked about it recentlyto defeat Trump a second time in 2024, Joe Biden will have to mobilize his supporters and all those who do not want to see the godfather of Mar-a-Lago back in the White House.
With low approval ratings and a lack of enthusiasm for his candidacy, the president desperately needs inspirational figures at his side.
If he already knows that Oprah Winfrey and Barack Obama will be there, he also knows that their influence is limited to an electoral clientele that we fear will abstain from voting: young people.
«Swiftonomics»: numbers that make your head spin
At least one source claimed last June that if Taylor Swift were an economy, it would be bigger than the economies of about fifty countries!
- Listen to the American political column with Professor Luc Laliberté via OLD :
Swifties spend an average of $1,300 per show and 71% of those who invest this amount believe this price is justified! Better yet, 91% of all these beautiful people intend to repeat the experience!
Plus, added value for a politician like Biden, a Taylor Swift show is not just an affair for teenagers or very young people, it is a family event. More than 50% of the audience is between 35 and 68 years old and less than 5% of participants are under voting age.
If we add “Swift mania” to these indicators, over 50% of Americans consider themselves such quickies, and from the fervor of the singer’s Instagram account’s 272 million followers, you get an exceptional influencer we want to associate ourselves with.
Biden must seize the opportunity
Celebrity involvement in presidential campaigns is not a recent phenomenon. I don’t usually like it, but the Taylor Swift effect is phenomenal.
The Vice President of the European Commission, Margaritis Schinas, has already launched an appeal to the interpreter of Shake it off mobilize young voters: “No one can mobilize young people better than young people“. No one else could have such an impact.
Is Taylor Swift interested in politics? Is it wise for her “brand” to enter the arena? So far she has been rather shy, limiting herself to supporting the opponents of Tennessee Republican Senator Marsha Blackburn, whom she called “Trump in a wig”.
Despite her discretion during election campaigns, Swift supports progressive causes such as the rights of the LGBTQ+ minority in her songs. Which has earned him the label “mindless progressive” from some conservatives.
No matter what form the partnership between the outgoing president and the megastar takes, Democratic strategists must reach an alliance. Even though we only managed to convert a small percentage of the total quickies, the margin between victory and defeat will be slim in 2024.
Biden and Taylor Swift? Every vote counts!
2024-01-15 16:30:00
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