Smartphones are key for moms to entertain and empower themselves

The Mobile telephony has become a key element for the life of Mexican moms because it is the device that allows them to communicate with loved ones, entertain yourself on social networksplay and until starting.

The digital mother, both the one who dedicates herself to unpaid work at home and the one who works, finds in the smartphone an indispensable tool to access resources that facilitate her daily tasks,” considered the analyst of The Competitive Intelligence Unit, Alberto Stones.

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In interview with Excelsiordetailed that the 96% of mothers in Mexico have a mobile line associated with a smartphone at the end of the first quarter of 2024.

Additionally, an increase was seen in postpaid or contract lines because they represent 18.1% of the total, compared to 13.5% last year, while the rest have a prepaid line.

Ernesto Piedras, director general de The Competitive Intelligence Unitexplained that this increase was due to the fact that during the pandemic people did not need a contract to use the cellular network because they were at home most of the time.

It was a temporary phenomenon in the pandemic that plummeted postpaid lines, but as soon as we went back out on the streets it increased,” he also commented in an interview.

The study Mother’s Day: Digital Mom Habits and Preferencesperformed by The Competitive Intelligence Unitalso found that the preferred applications to use on smartphones by Mexican mothers are instant messaging services first and, second, social networks.

Which is followed by entertainment applications, a clear example being streaming platforms subscription video. This is because, according to research, 45.5% of Mexican mothers have an account on this type of platform.

Others are added applications such as photo and video editing; music and other content audio; health and fitness, GPS-transit and, in particular, video games.

Both Piedras highlighted that 36.1% of mothers in the country are casual video gamers because they take advantage of their free time to enjoy strategy and puzzle titles; board games and adventures on your smartphone.

The director of the consulting firm indicated that the habits of use of smartphones among Mexican mothers have changed in recent years thanks to competition in the sector. The above because previously 50 pesos were recharged that could be spent simply connecting to see an email or browsing social networks, which changed with the new models that offer greater browsing and even unlimited browsing in certain applications for the same price.

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Alberto Piedras indicated that the mobile apps They are also allowing the insertion to working market of the mexican mothers. . . . For example, DiDi revealed which has more than 20 thousand drivers in the country at the end of 2023 and of these 60% are mothers. It is also observed that Mexican mothers start businesses on social networks or instant messaging applications with their smartphone.

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