Sheinbaum, Gálvez and Álvarez Máynez spend 183 million pesos in the first month

In the first month of the campaign, presidential candidates Claudia Sheinbaum (Morena, PT, PVEM) and Xóchitl Gálvez (PAN, PRI, PRD), as well as candidate Jorge Álvarez Máynez (Citizen Movement) have spent 183 million 39 thousand 162 pesos, mainly in propaganda and spots for radio and television.

As of March 31, the candidate of the Let’s Keep Making History coalition, Claudia Sheinbaum, heads the list of expenses for 86 million 758 thousand 69 pesos.

In second place is the Citizen Movement candidate, Jorge Álvarez Máynez, who has allocated 61 million 928 thousand 861 pesos to his campaign, despite the fact that his activity has been lower compared to his political opponents and he has held only 37 events. .

In last place is the candidate of Fuerza y ​​Corazón

Claudia Sheinbaum has focused the expenses of her first month of the campaign on general advertising such as on the internet, social networks or cinemas for 47.9 million (58.1%); followed by advertising on public roads such as billboards for 25.1 million pesos (30.5%) and operating expenses for 8.1 million pesos (9.8%).

The coalition has allocated less money to utilitarian propaganda, for 690,157 pesos, and to the production of messages for radio and television, for 505,641 pesos.

Utilitarian propaganda is that made with textile material such as flags, caps, shirts, t-shirts, vests, jackets, parasols, umbrellas and other similar items.

In 31 days, the standard bearer has held 191 events, of which 80 have been public and classified as onerous; while 111 have been private.

For her part, Xóchitl Gálvez is the candidate who has allocated the least resources to her campaign with 34.3 million pesos, of which 5.1 million have been for propaganda (37.7%); utilitarian for 3.3 million (24.5%); operations for events and rallies for 2.6 million (19.2%) and propaganda on public roads for 2.2 million (18.3%).

In spots for radio and television it has allocated only 10,440 pesos, being its lowest investment of resources.

Xóchitl Gálvez has complained about the lack of financing for his campaign and has asked the leaders of the PAN, PRI and PRD to give him more resources to have more possibilities of competing against Sheinbaum.

The leaders of the PAN and PRI agreed to increase to 200 million pesos the resources that each party will contribute for their presidential standard bearer.

The candidate has held 48 events, of which 29 have been private and 19 have been public. Of the total, 40 were classified as non-onerous.

Máynez bets on spots, without events

MC’s presidential candidate, Jorge Álvarez Máynez, has spent 61 million 928 thousand pesos on his campaign, leaving rallies aside and betting on radio and television spots, as well as different forms of propaganda.

The production of messages for radio and TV heads the list, with 18 million pesos (33.2%); propaganda continues on public roads for 15.5 million pesos (28.6%); general propaganda such as social networks or the internet for 15.4 million pesos (28.4%); utilitarian expenses for 3.6 million pesos (6.6%) and lastly, operating expenses for events for 1.6 million.

On March 23, Jorge Álvarez Máynez doubled the number of spots for candidates Sheinbaum Pardo and Gálvez Ruíz, adding 71 spots for radio and television.

Álvarez Máynez has held 37 events, being the candidate who has taken to the streets the least compared to his opponents.

In addition, according to its agenda, it reported 180 canceled events compared to what was initially planned.