Samsung Electronics Co. will expand its market share in the field of manufacturing organic light-emitting diode (OLED) television screens, a product that rival LG Electronics Co. is still leading the global market
On March 13, Samsung Electronics Co. said it will expand its market share in the field of manufacturing organic light-emitting diode (OLED) television screens, a product that its competitor LG Electronics Co. is still leading the global market, focusing on high-end, large-sized products.
According to Chairman and Head of Samsung Electronics’ TV Display Business Department, Yong Seok-woo, in the past two years, OLED screens have grown rapidly and Samsung’s market share for this type of screen increased by nearly 23%. Mr. Yong Seok-woo stated: “The expanded OLED TV product line this year will help us narrow the gap in the market.”
Samsung Electronics is a relatively new company in the global OLED TV market, launching its first OLED TV in 2022, but its presence in the market has grown rapidly as Recent statistics show that Samsung Electronics accounted for 22.4% of the global OLED TV market in terms of revenue last year, with TV sales exceeding 2 million units in the past 2 years.
LG Electronics, one of the leading electronics companies in OLED screen TVs in the world, shipped about 3 million units in 2023, accounting for 53% of total world shipments. The company has maintained its leading position in the global OLED TV market for 11 consecutive years. According to Mr. Yong Seok-woo, Samsung’s 77-inch OLED TV market share has increased to almost equal with rival LG Electronics in the Korean market. This company will continue to prioritize the production of high-end, large-sized OLED TV screens to expand market share.
Also according to Samsung Electronics, the company has released the Neo QLED 8K 2024 TV integrating the 3rd generation NQ8 AI artificial intelligence-based processor, AI-based neural quantum processing technology, in the Korean market. Quoc. This is the most powerful Samsung TV processor ever with 512 neural networks, an increase of 8 times compared to the previous year, and has a Neural Processing Unit (NPU) twice as fast as the previous processor.
Enhanced by a wireless speaker and sound bar with Samsung’s advanced audio technology, Q-Symphony, the Neo QLED 8K TV promises moving surround sound, clear sound quality and seamless integration. circuit.