French automaker Renault is counting on new models launched in 2024, as well as price cuts on its Megane model, to help it compete better with American rival Tesla in the French market, a Renault executive told Reuters on Wednesday. Agerpres.
“The main concern of the Renault brand in 2024 is to return to the offensive in the electric segment, given that we are currently number two,” said Ivan Segal, Renault brand sales director for France.
Although it was a pioneer in the electric car segment in the past, together with its Japanese partner Nissan, in recent years Renault has been overtaken by new rivals in this segment.
Although Renault sold almost 18,000 examples of the new electric Megane in France last year, Tesla sold 25,000 units of the Model 3 and over 37,000 units of the Model Y, placing it in a leading position in the electric car market in France, according to AAA Data Consulting. business. Chinese brand MG also sold 20,000 MG4 electric vehicles in its first full year on the French market.
Renault’s counteroffensive will include the launch of the new electric Scenic and the arrival on the market, in the second half of this year, of the R5 model, two models that would replace the old Zoe and Twingo.
Furthermore, Renault, which last year refrained from following Tesla’s price reduction policy, has decided that in January 2024 the starting price of the Megane model will drop by 10%, from 38,000 to 34,000 euros.
If we also take into account the fact that the bonus offered by the French state for the purchase of electric cars does not apply to the Model 3 and MG4, the advantage that Megane benefits from compared to Tesla is even greater, and the model offered by Renault it is even cheaper than its Chinese competitor.
“The competition in terms of pricing or leasing is greater than it was a few months ago and it will take a few more years for the electric car market to stabilize,” Segal said.
Groupe Renault is at the forefront of reinventing mobility. With unique expertise in the field of electrification and benefiting from the alliance with Nissan and Mitsubishi Motors, Groupe Renault relies on the complementarity of its four brands – Renault, Dacia, Alpine and Mobilize – and offers its customers sustainable mobility solutions and innovative. Present in over 130 countries and with over 111,000 employees, the Group sold 2.1 million vehicles in 2022.
2024-01-10 15:57:56
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