Social media is a new term in the field of advertising and communication, attracting a lot of attention from young people during recent times.
In recent years, social media is a concept that has been mentioned a lot in Marketing, with a diverse job market. To know what social media is and what job positions there are, let’s find out in the article below.
Social media is a fairly new term for many young people. (Illustration)
What is social media?
Social media or social network is a collection of online websites and applications that allow users to connect, share information and interact with each other. Social media provides users with a platform to build personal relationships, follow events and trends, and participate in discussions on a variety of topics.
Some popular social media platforms: Facebook, Instagram, Tiktok, LinkedIn, YouTube,… provide users to create personal profiles, share content such as images, videos, messages and articles, respectively. Collaborate with each other by liking, commenting, and sharing.
Dr. Tracy L. Tulen developed a social media model with 4 main groups, including: Social Commerce, Social Community, Social Publishing, Social Entertainment. However, social media also poses challenges such as privacy, fake news and affects the psychology and mental health of users.
Job positions related to social media
Social media manager is the position with the highest salary in the job system related to social media. Currently, the salary for this position ranges from 8 – 25 million VND/month, for candidates with 1 – 3 years of experience.
The main job of a social media manager is to orient and plan content deployment on social networking channels such as Facebook, Zalo, Instagram, Tiktok, Youtube. At the same time, create media content on social networks as well as manage, monitor and interact with the business’s customer community on social network channels.
Social media specialist Mainly master planning for each work item. Manage and inspect the project according to the approved plan to ensure on schedule and quality of the project. At the same time, coordinate with team members to come up with ideas for company projects and programs.
The salary for this position ranges from 10 – 15 million VND/month, for candidates with 1 – 2 years of experience.
Social media intern is the lowest position for people who are new to learning and starting work in the field of social media communication.
The work of this position includes basic tasks such as implementing social media projects in an optimal time, reporting the results of social media activities, preparing documents and documents (if any).
Social media executive is the next level of advancement after the social media intern position. The main job of this position is to produce daily content on social media channels; brainstorm with the marketing team on communication ideas on social networks; Monitor, measure and evaluate the effectiveness of social media marketing activities.
The salary for this position ranges from 10 – 12 million VND/month for candidates with 1 – 2 years of experience.
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