The group’s turnover exceeded the ten billion euro threshold for the first time. According to Red Bull, the main reason for the positive data is “excellent sales development” in almost all Red Bull markets around the world. Last year, 12.14 billion cans were sold worldwide.
The energy drink manufacturer Red Bull achieved in 2023 new records in the history of the company in terms of revenue, revenue and operating profit. As announced by the company on its home page, the group’s sales grew by 9% compared to 2022, from 9.69 billion euros to 10.56 billion euros. Last year, 12.14 billion cans of Red Bull were sold worldwide, an increase of 4.8% compared to the blockbuster year 2022.
The company did not disclose the amount of operating profit. According to Red Bull, the main reasons for the positive data were “excellent sales development in almost all Red Bull markets worldwide”, as well as consistent cost management and the strengthening of corresponding investments in the brand. Compared to the previous year, the growth was no longer so exorbitant (23.9% more in sales and 18.1% more in cans sold from 2021 to 2022).
Red Bull wants to continue growing in its core markets of the United States and Europe
According to the company, the focus of future expansions will be “the core markets of Western Europe and the United States and future markets in developing countries” and further strengthening of the original 250ml packaging unit. “The growth and investment plans are once again very ambitious for the financial year 2024. They foresee the continuation of the previous positive development and, as usual at Red Bull, will be financed from operating cash flow.”
Sponsorship payments to Red Bull-backed athletes topped the one billion euro mark for the first time in 2022, according to financial news agency Bloomberg. Last year Dutch driver Max Verstappen won his third consecutive Formula 1 title for the Red Bull team. The group also includes football teams from Germany, Austria, New York and Brazil. This month the company also sought approval in Austria to buy a majority stake in racing bike team Bora-Hansgrohe.
Since Mateschitz’s death the group has been managed by a team of three people
Following the death of Red Bull founder Dietrich Mateschitz in October 2022, the group will be led by a three-person management team. Mateschitz owned 49% of Red Bull, which passed to his son Mark Mateschitz after his death. 51% belong to the Thai business family Yoovidhya. Mark Mateschitz received a dividend of 582 million euros for his stake last year.
At the end of 2023 the company employed 17,848 people in 177 countries (end of 2022: 15,779 in 175 countries). (APA)
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2024-01-18 14:07:12
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