Red Bull F1 Representative “The battle between Ford and GM will further stimulate the American market”[F1-Gate.com]

Red Bull Racing F1 team boss Christian Horner says the battle between American auto giants Ford and GM will add fuel to the fire for the American market, which is coming to terms with Max Verstappen’s F1 dominance. F1 has been trying to make it in America for years, but has seen considerable success in recent years. Last year, Las Vegas was added to Miami and Austin, culminating in three national Grand Prix victories.

There’s no doubt that Netflix’s Drive to Survive series is energizing, but sport is no exception, as Red Bull and Verstappen have destroyed each of the last two seasons, with Verstappen setting a record with 19 wins from 22 races in 2023. under the microscope of the American public. But on the horizon is the tantalizing prospect of Ford and GM going head-to-head against each other and against powerhouses Ferrari, Mercedes, Renault, Audi and Honda. Early last year, it was announced that Ford would be entering into a “long-term strategic partnership” with Red Bull, but it’s not just a badge-engineering sponsorship deal, it’s a hybrid hybrid of the next generation that will grace F1 in 2026. It will support the team’s new powertrain division in the development of the engine. Meanwhile, GM has announced that it will participate in F1 as an engine supplier from 2028 through its Cadillac brand. At that time, GM announced that it would supply engines for Andretti Cadillac’s participation in F1. Although Andretti has received technical approval from the FIA ​​(National Automobile Federation), F1 is held back financially. As to whether GM’s involvement would represent a further step in the right direction for American involvement in F1, Horner told the media: “If GM were to get involved, ideally it would be through an existing team.” “The battle between Ford and GM… These brands have a lot of patriotism in America and they have a huge number of fans. Only the Ford brand…” “Either you’re for Ford or you’re for GM The prospect of Andretti joining the Eleventh F1 team has long been a touchy subject, with prize money on the rise given the growing popularity of F1. Now that the amount of money has increased, most teams are against it because it would dilute the total prize money. Horner put in He doubts GM’s intentions with its plans for power units, adding: “We have to think carefully about what the business model is behind what GM is trying to do.” “Is it their plan? Is this Andretti’s project? It’s a real GM project and their only option to enter F1 is with an existing franchise, similar to what Audi is doing[con Sauber]? If it was through a company, I would say they like them to do the same.”Years ago, there were some teams that went out of business. Only recently have they become stronger.”So with the existing teams, but I think there is an understandable reluctance to expand or dilute “For Horner, the key ingredients for it to be more firmly accepted in America are missing. He is said to be a winning driver from the same country. America has Logan Sargent, but while Williams made great strides last season, they are far from winning again. Assessing the overall state of F1 in America, Horner said: “If you look at the penetration rate, you have to realize that a lot of it is due to Netflix series. “The market has opened up and now we have three races, which is unprecedented. , which would have been unimaginable four years ago, we now have five Fortune 500 companies on our cars. “I think what we need for F1 to penetrate the United States in the long term are competitive American drivers and drivers who race to win.” Asked if it was, Horner replied: “More and more drivers are coming out of junior formula, so it’s just a matter of time.”

2024-01-19 13:11:05
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