Reasons for the rise in cherry prices in Morocco

The prices of cherries (the love of kings) are witnessing a significant increase these days, exceeding expectations and coinciding with the Eid al-Adha holiday.

The selling prices of this fruit recorded a staggering increase, surprising citizens and putting sellers in an unenviable position with customers.

Selling prices exceeded 80 dirhams per kilogram in the popular and middle markets and neighbourhoods, while this amount exceeded in the premium markets.

The high price of this fruit surprised many citizens who wanted to purchase it, especially since it was sold at prices that took into account purchasing power.

Professionals attributed this high price to the scarcity of fruit due to climatic conditions represented by thunder that struck the product and caused great losses to the producing farmer.

Abdel Razzaq Chebbi, head of the Casablanca Vegetable and Fruit Wholesale Market Traders Association, confirmed that this high cost is due to the lack of supply.

Al-Shabi recorded, in a statement to the electronic newspaper Hespress, that this fruit was exposed to harsh climatic conditions, which caused great damage to it.

The operator in the wholesale market for vegetables and fruits in Casablanca stated that the quantities currently available in the market do not exceed 20 percent of the supply that was available last year.

The spokesman revealed that although this fruit is not widely consumed compared to other fruits such as apples, it is considered an expensive product for the farmer, especially at the labor level, as it requires experience in harvesting.